The Power of Networking

MEET HER EXCELLENCY SARA AL MADANI

Already registered in the GCC, Lebanon, USA, and London, The PlayPreneurs Club (TPPC) has launched in Dubai, and will offer business professionals and entrepreneurs key networking opportunities required to accelerate career success. TPPC is the brainchild of entrepreneurs Zeina Akkawi, Paz Marketing Founder, and Her Excellency Sara Al Madani, a serial entrepreneur and Government Board member. Here Her Excellency Sara explains why networking is so vital for business.

WHAT WAS THE CORE REASON TO BRING THIS TO DUBAI?

“There are a lot of networking clubs around the world, but all of them are too corporate and serious. Entrepreneurship is already too serious, so why not introduce something and network in a fun way…. Let’s introduce play.”

WHAT IS THE CORE STRENGTH OF TPPC?

“The PlayPreneurs Club has been established to serve a very real need for connectivity, networking, and careeraccelerating knowledge among entrepreneurs and business executives. We are situating ourselves in exciting hubs for business and innovation around the world to play a positive role in enabling economic growth, business success, and new startups. Our strength comes from a global presence, which allows us to create international opportunities for knowledge transfer and networking.”

WHY DO YOU THINK NETWORKING IS SO IMPORTANT THESE DAYS?

“Your network is your net worth, that’s a ground rule in business… it’s healthy, it fills gaps, it builds connections, opens opportunities, and much more.”

WHAT ROLE DOES SOCIAL MEDIA PLAY IN PROMOTING YOUR PLATFORM, IF AT ALL?

“Social media is everything… it’s the future… it will take on a big role.”

HOW DO YOU FEEL THE UAE GOVERNMENT HAS STEERED WOMEN ENTREPRENEURS TO REACH THEIR HIGHEST OBJECTIVES?

“I am a Board Member in the Government, and I see how hard the Government is supporting women. They are pushing them to reach their full potential.”

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