Digital innovation is taking the world by storm with online portals that enable the purchase of just about anything with the click of a button. To elaborate, Bijal Soni, Communications Manager at Namshi talks online shopping and trends, and how to look effortlessly chic all the time.
The brand’s evolvement Born in 2011, Namshi has grown into a brand that champions digital innovation, has a fiercely independent spirit and inspires its fashion loving customers to experiment with their style. Our vast product mix includes exclusive in-house collections, sports & active wear, and globally recognized brands, which are carefully curated for a style obsessed following.
The process
Our buyers analyze global style trends as a team and travel all around the world to pull inspiration that helps them in forming range plans covering bestsellers, core products, and trend focused pieces for the season. The merchandising and buying team will then plan together the right time, the right product, and the appropriate price to tag onto the items. This is then followed by
fittings, quality control, and background details that are ironed out with each of the individual suppliers. Once the items hit our warehouse, the operations and production team will shoot the products at our in-house studios, write the description for each item and they are then uploaded online on our desktop and mobile apps.
The Namshi consumer is…
The 20-something, digitally savvy and fashion conscious who takes inspiration from friends, celebrities, and social media. Our customer is into skate and street culture, a sneaker head that is always in search of the new coffee hangout, or the graffiti culture. Our customer is also health conscious and seeks an active lifestyle whether it is yoga, running, or the gym; each is important as long as they look good whilst they sweat.
Sneak peek into trends for 2017
Ruffles, ruffles, and more ruffles. It’s going to be all about the details, Bardot off shoulder, Spanish influenced styling will be reworked for spring and continue into the summer, ultra-feminine with fun playful accessories. Also bold sixties, sporty stripes, pleat skirts and graphic prints.
Pieces all women need
A white jacket, a crisp linen Bardot off-shoulder top, a choker to dress up for the evening, a pair of raw step hem jeans, an off-the-shoulder Bardot summer dress, a long line duster coat for traveling and mules.
Advice for looking effortlessly chic
High waist denims or a high waist pleated skirt with a crisp white shirt and a pair of Adidas sneakers or sliders.
