Listed by Forbes Middle East 2016 for the second consecutive year as one of the UAE’s most promising startups, GlamBox Middle East is the beauty box leader in the region. HEALTH meets with Matthieu Guinard, CEO of GlamBox ME to learn more…
The Brand
“GlamBox started operating since January, 2012 (just last month we turned 5) and has been at the forefront of beauty ever since. Since its launch, GlamBox ME has offered women a convenient way of keeping up-to-date with the latest beauty, make-up, and hair care trends. For an amazing price, subscribers receive a gorgeous box with 4 to 5 beauty minis each month – delivered right to their doorsteps. I am very proud of my ‘beauty addicts’ team for their professionalism and my ambition is to bring GlamBox to the next level in the region.”
Inspiration
“GlamBox is part of a global network of successful startups in key markets including South Africa, China, Russia and Brazil, each owned and operated independently. We were encouraged by their success, and the success of Birchbox (a similar service that had launched in the US), and recognized in it a novel ecommerce business model. The box sets a new beauty experience not only for consumers, but also for brands as marketers, via connected experiences. It allows brands to have a more personal and authentic experience directly with consumers, and get first hand feedback. This manner of gathering feedback and market data is very valuable to us.”
The Power of Social Media
“Today, social media is vital for all brands. But, it’s more than establishing presence or engaging on these social channels. Luckily, GlamBox has always had a strong editorial component – via blogs, tips, videos of ‘how to’, and fostered great relationships with beauty and lifestyle influencers via curated boxes and other special initiatives.”
Future Plans
“Beauty is a very exciting universe, period. There are hundreds of products launched every year and dozens of trends that inspire us. The future of our boxes is very exciting, last year we had a taste for how customized boxes work for driving brand awareness and create buzz, such as the successful launch of the Korean Box and a sneak peek of the Men’s Box last year.
