powers Etisalat Rewards

Dubai, United Arab Emirates; 14th March 2016 –, the region’s leading digital Gift Card Company, announced it has been appointed by Etisalat to digitize its rewards program.

As part of the tie-up, will provide Etisalat with its eGift Voucher solution that enables members of Etisalat’s rewards program to redeem their points instantly for over 100 brands in UAE using the Etisalat Mobile App or Etisalat Rewards Website. The eGift Vouchers include most popular brands across relevant categories such as malls, fashion & apparel, dining, sporting goods, spas & wellness, supermarkets and many more.

With the launch of Etisalat’s Digital Rewards, hopes to revolutionise the way businesses are strengthening their customer relations and retention initiatives. “By delivering instant gratification, best value for points and an unmatched choice of rewards, rewards solution brings everything loyalty members have always been asking for in one offering. Companies running these programs will also stand to benefit from solution, as instant digital rewards not only increases customer engagement and loyalty but also cuts out huge operational costs,” said Husain Makiya, co-founder & CEO of

Using its expertise to develop business rewards programs delivered instantaneously via a digital platform, has been the preferred partner of choice for some of the leading telcos, banks, airlines and loyalty agencies throughout the Gulf region. Its solution eliminates the cost of sourcing and delivering ‘rewards’ for businesses running such programs, as partners with leading groups Majid Al Futtaim, Al Futtaim, Landmark, Chalhoub, Apparel and Azadea.  On a brand level, has worked with over 100 leading brands including Virgin Megastores, Plug Ins, Toys “R” Us, Mall of the Emirates, Ace Hardware and Nike.

With its Business Rewards Solution, aims to empower businesses using customer loyalty programs as a key marketing tool to drive business growth through innovation and cost-efficiency. “The good thing about our solution is that it can be customized depending on the existing technology and resources of those who want to deploy a rewards program, without any additional investment required.”

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