26 December 2016 – Yas Island, UAE: Yas Island, the UAE’s premier entertainment destination, is creating exciting and meaningful connections with the release of two new digital platforms. Through the introduction of a new smartphone app and 360º virtual map tour that coincide with its recently revamped website, Yas Island is looking to enrich users’ experience and help them better plan their time on the island.
Yas Island is currently hosting the first ever ‘Yas Winterland Festival’ for an entire month of family-friendly events, activities and offers to celebrate the festive season, taking place now until January 7 2017. Share your favourite Yas Winterland Festival moments, say more about your experience, and recommend those experiences on social media with the hashtags #YasIsland, #YasDream and #YasWinterland.
Gerardo Llanes, Executive Director, Yas Island Destination Management, stated: “With the unveiling of our new brand identity and Yas Dream campaign in late September, and wrapping up another fantastic Formula 1 weekend just a few weeks ago, in addition to our current Yas Winterland Festival and highly-anticipated upcoming New Year’s eve Fireworks and Coldplay concert, this year has been a truly momentous one for Yas Island!
He adds: “Each day, we aim to revolutionize the way people plan and enjoy their experiences with us. So we’re thrilled to launch these digital platforms, which have been designed using the latest innovative technologies to allow for a more seamless – and stimulating – user experience. Yas Island’s new identity deserves an equally world-class digital platform base; we believe these channels will enable us to connect with every type of visitor, and satisfy each of their unique needs through customizable and compelling high-tech features.”
Yas Island has pushed the frontiers of technology, and is using these platforms to draw users to discover an innovative, visual solution ahead of their next Yas Island experience.
The new Yas Island Smartphone app (available on Google Play and App Store) was designed for location-based exploration of the island and helps users find exclusive offers and experiences available only through the app. One of the most exciting elements is its customizable feature whereby users can filter experiences by mood: Chill, Mix It Up, or Thrill. This allows them to discover:
- Attractions and Experiences
- Offers & promotions
- Dining
- Stay & Shop (Hotels and Retail)
- Events
- Travel (Yas Express routes, bus stops and Transport Information)
Furthermore, the app will recognise the user’s favourites, including exclusive deals within the app, and social sharing via Facebook. To facilitate visitor planning, the offers are conveniently plotted onto a Google map of the island and push notifications may be enabled for offers and attractions based on proximity. In addition, by downloading the app and registering their profile, users automatically enter an app-exclusive draw to win the Yas Island VIP experience Grand Prize. For more details about this prize, including terms and conditions, visit https://yasisland.ae/grand-prize-draw-terms-conditions/ . 
Another thrilling digital solution is the revolutionary 360º virtual map tour, which was designed using breakthrough technologies to help visitors visualize and plan their next bespoke Yas Island adventure. The digital tour is based on 360º high definition photos, and allows users to navigate in any direction by clicking on predefined hotspots areas within different scenes on the Island, to move in sequence from one point to another. Accessible online or using the web browser of any smartphone device, the map tour pushes the limits of technology and draws tech savvy fans’ attention to discover an innovative immersive application. Visit the 360º Virtual Tour at https://yasisland.ae/360 .
To learn more about these digital platforms and upcoming events and activities taking place on Yas Island, readers are encouraged to visit the newly revamped website, www.yasisland.ae, which now also provides suitable ‘Experience Packages’. These packages offer visitors new, pre-selected and categorized packages to visit specific points of interest on the island, including multiple outlets -such as hotels and restaurants- for each package.
