Prime Healthcare Group demonstrates its support for Breast Cancer by providing complimentary screening

Dubai – September 27, 2015: Prime Healthcare, The leading healthcare provider in the UAE, has launched an awareness campaign called, “WE ARE ADDING COLOUR TO OUR CAUSE”, to educate men and women about breast cancer and the importance of early detection.

Throughout the month of October, Prime Healthcare will demonstrate its support for breast cancer by providing complimentary screening in order to take preventive measures and spread awareness among the community. The screening will include consultation, ultrasound and mammogram across all Prime Medical Centers and Prime Hospital.

Getting a mammogram can help reduce the number of deaths caused by breast cancer by 40% among men and women between ages 40 to 70. Deaths related to breast cancer have also been declining since 1990 due to early detection, better screening, increased awareness, and new treatment options. The survival rate of breast cancer is much higher when caught at an early stage*.

“Through our campaign, we aim to educate the community and highlight the importance of early detection and diagnosis. Conducting regular mammography screenings with clinical breast exams and monthly breast self-examinations are the techniques that provide the best means of protection against breast cancer” said, Dr. Phanipriya Garikapati, Specialist General Surgeon, Prime Hospital.

“Breast cancer is a disease in which cancer cells form in the tissues of the breast. The damaged cells can enter surrounding tissue, but with early detection and treatment there is a chance for leading a longer and healthier life” said, Dr. Shameem Mir, Specialist Obstetrics and Gynecology, Prime Hospital.

With its world-class facilities and renowned physicians, Prime medical centers and hospital provide premium healthcare service for patients from the UAE and the region and contribute to the value proposition of Dubai as a global destination for healthcare tourism.