Versace Fine Jewellery Unveils The New Concept of its Flagship Boutique

Versace-Fine-Jewellery-the-new-boutique-in-TDM-10122015Dubai, UAE, December 8th, 2015– Versace Fine Jewellery is pleased to unveil the new concept of its first worldwide flagship boutique in The Dubai Mall. The refreshed and revamped boutique is located in the Grand Atrium, ground floor of the largest Mall in the world.

The new store concept has been designed by artistic director Donatella Versace, to capture the new spirit of Versace Fine Jewellery. Everything is the ultimate in luxury and innovation, reflecting the craftsmanship and traditions of haute jewellery combined with the innovation of Versace today.

The curved surface store is decorated with innovative architectural finishing and exclusive pieces from Versace Home. Jewels appear as if floating while Versace’s style permeates the space; VIP guests are invited to enter in the dedicated lounge to discover the most exclusive and limited edition jewellery sets.

The 255 square meters store will offer the latest collections of Versace Fine Jewellery, along with Versace’s classic lines such as Medusa, Barocco and Greca, each encapsulating the essence of Versace.

VERSACE FINE JEWELLERY: The first flagship boutique of Versace Fine Jewellery was opened in 2009 in The Dubai Mall. The boutique introduced the Middle East to the ultimate in fashion and luxury through Versace’s Fine Jewellery and Watch collections. In February 2012, Versace decided to partner with Samra International DMCC – a leading jewellery company based in Dubai, and operating internationally. This collaboration brought about the opening of the first flagship boutique of Versace Fine Jewellery in The Dubai Mall. This partnership continues to grow with the opening in Jeddah and a second boutique in UAE.

THE DUBAI MALL: Dubai continues to consolidate its position as one of the top three international shopping destinations, along with Paris and London. It therefore offers unique market opportunities for luxury brands, especially in the jewellery world. Its deep rooted shopping culture, aspiration to become the international travel hub, and pioneering approach to landmark developments, have made The Dubai Mall the key shopping destination for tourists worldwide.

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