UAE, December 22, 2015 – Vatika, a popular hair care brand known throughout the Middle East for its natural hair care products, brings Vatika Naturals Hair Colour Crème, a permanent crème based hair colour. It promises 100 per cent coverage of grey with deep, natural-looking colour within 30 minutes of application. Unlike other chemical-based hair colours that tend to make hair rough, dry, damaged and weak, Vatika Naturals Hair Colour Crème is made from finest, handpicked, natural ingredients that find mention in Hadith and are known for their hair care properties.

Vatika Naturals Hair Colour Crème is available in ten different shades that are divided into four major colour families – the Black, the Brown, Red and the recently introduced Blonde family. As blonde shades are popular in the region and accounting for nearly 30 per cent of crème colour sales in the region, Vatika Naturals hence extended its range to include three new colours in the blonde family.

The Black Family features ‘1/0 Blue Black’ and ‘2/0 Black’ that is enriched with blackberry traditionally known to deepen black colour, blackseed to give shine and strength, and black olives to help nourish hair from root to tip. Fortified with coffee to impart brown colour, almond to help nourish and strengthen hair to make them silky, soft and shiny, and castor to help promote hair growth, the Brown Family is composed of ‘3/0 Dark Brown ‘4/0 Medium Brown and ‘5/0 Light Brown,’ The Red Family consist of ‘6/6 Intense Red’ and ‘3/6 Deep Red Brown’ that is developed with beetroot to promote healthy scalp, pomegranate to protect hair from damage and naturally moisturize them, and hibiscus to deepen red colour. Lastly, the Blonde Family of ‘6/0 Dark Blonde,’ ‘7/3 Medium Golden Blonde,’ and ‘8/1 Light Ash Blonde’ is formulated with argan to give intense shine and conditioning; hazelnut to give rich colour and protection from chemical damage, and green olive for nourishment.