Dubai, United Arab Emirates – UFC GYM® today announced that its flagship Middle East location will celebrate its grand opening on Saturday, October 22 in downtown Dubai.
“This is a monumental day for us, as our vision is now a reality,” UFC GYM Chief Executive Officer Hamad Al Sayer said. “UFC is the fastest growing sports brand in the world and our locations will offer fight fans in Dubai a unique opportunity to train like mixed martial artists. The response we’ve received from our residents has been amazing and we look forward to making this location the best gym in Dubai.”
Located in Bay Square within Business Bay, this 23,000 square foot facility is highlighted by UFC’s world-famous 24-foot Octagon®, strength training and cardio machines, battle ropes, agility ladders, bag room, large mat areas featuring Brazilian jiu-jitsu, wrestling, and other martial arts for youth and adults. The gym’s explosive workout environment uses cutting-edge training techniques inspired by UFC athletes and provides members with everything needed for the entire family to sweat, move, live and Train Different®.
“The Middle East is a very important market for UFC GYM and we are tremendously comfortable knowing we have the right partners in place to realize that potential,” UFC GYM Chief Operating Officer Brent Leffel said. “The response we’ve received regarding this facility has been incredible and that’s a testament to Hamad’s team. They’ve embraced our unique fitness concepts and as a result have elevated our brand to another level.”
“Since our soft opening earlier this year, we’ve received great feedback from our members and have outperformed our targets in all of our pre-launch forecasts,” UFC GYM – Middle East Chief Operating Officer George Yiasemides said. “We have amazing members along with a fantastic facility, which has proven to be both a great and successful balance. We can’t wait for the remaining residents of Dubai to experience our gym!”
UFC® middleweight champion Michael Bisping, who recently opened his own UFC GYM location in Costa Mesa, California, will be on hand as a special guest to greet fight fans and future members to the Middle East’s first UFC GYM location.
“It’s no surprise people love working out in our gyms because they replicate the environment of UFC in so many ways,” Bisping said. “The concept is authentic, the music is loud, the aggression is respectful and the overall environment is amazing. As a fight fan, it’s impossible not to get sucked in!”
Since debuting in 2009, UFC GYM has opened more than 135 locations throughout the United States, Australia, Canada, South America, Vietnam and the United Arab Emirates. The fitness franchise has continued to grow at a rapid pace with more than 50 locations opening in the past two years and over 50 gyms expected to open in the next year.
Offering a full-range of functional fitness classes, group and private MMA training, group fitness, personal and group dynamic performance-based training, plus MMA youth programming, UFC GYM creates training programs to fit all ages and fitness levels. UFC GYM programming has been developed through exclusive access to the training regimens of internationally-acclaimed UFC® athletes, providing members with everything they need for the entire family to move, get fit and live a healthy life.
Membership includes unlimited access to UFC’s world-famous Octagon® and signature classes such as Daily Ultimate Training® (DUT®), TRX®, Muay Thai, Brazilian jiu-jitsu, kickboxing, boxing, mixed martial arts conditioning, women’s self-defense, as well as popular group fitness classes. For more information, please contact the UFC Gym in Downtown Dubai, by calling 800-832-496.
In addition to the corporate owned signature clubs, UFC GYM also offers the unique opportunity to own and operate a UFC GYM franchise domestically and internationally. For franchise information, visit UFCGYMFRANCHISING.
For more information about UFC GYM, please visit UFC GYM.com or subscribe on YouTube at UFCGYM. For more information about UFC GYM Middle East, follow us on Facebook, or Instagram.
