December 1, 2016 – NBA Champions, the Cleveland Cavaliers announced today the team has reached a multi-year partnership agreement with Tissot to serve as the Official Watch of the Cleveland Cavaliers. This is the first time in franchise history the team has designated a partner in the official timepiece category. With this partnership, Tissot will have extensive digital and social media programming, promotional retail sweepstakes, and in-arena displays and promotions.
Additionally, Tissot will release the first ever championship timepiece, the Tissot PRS 516 NBA Championship Watch 2016. This watch has been specially produced for the 2016 Cleveland Cavaliers Championship team and features the championship logo with the Larry O’Brien trophy on the caseback. The chronograph watch is complete with 316L stainless steel with rose gold PVD coating, a ceramic bezel and black leather strap. The watch will be available for limited pre-sale of 100 pieces as of December 1 at the Cavaliers Team Shop inside Quicken Loans Arena and www.cavaliersteamshop.com. Retail price is $795.
“We are proud to welcome Tissot to our Cavs family and look forward to introducing this champion Swiss watchmaker to a passionate fan base in Northeast Ohio,” said Cavaliers CEO, Len Komoroski, “One of the most exciting features of this new partnership provides the opportunity for our fans to own an exclusively designed Tissot Cavs-branded watch from a company with a world-wide reputation for making quality timepieces.”
Tissot also serves as Official Timekeeper of the NBA, which has led to the introduction of the League’s first uniform shot clock and timing system across all 29 NBA arenas. The new Tissot system simultaneously transmits exact timing data to all in-arena scoreboards and video equipment at Quicken Loans Arena. The new timing system provides enhanced visibility and improved game play for players, coaches and referees.
”Tissot is proud to welcome the reigning NBA Champions, the Cleveland Cavaliers, to our distinguished family of team partners,” said Tissot President François Thiébaud. “We welcome the opportunity to present the team with the first ever special edition Tissot PRS 516 NBA Championship Watch 2016. The Cleveland Cavaliers exemplify style both on and off the court, and they are now equipped to embrace precise timing in their everyday lives. Cleveland is an important market for Tissot and we look forward to providing local fans with unique branded experiences that celebrate timing and basketball.”
About The Cleveland Cavaliers
The 2016 NBA Champion Cleveland Cavaliers organization is led by majority owner Dan Gilbert, the chairman and founder of Quicken Loans, Inc., along with Vice Chairmen Jeff Cohen and Nate Forbes, and CEO Len Komoroski. The team is led by General Manager David Griffin and Head Coach Ty Lue. The Cavaliers made sports history by delivering Cleveland its first major championship in 52 years after defeating the Golden State Warriors in the 2016 NBA Finals. The win marked the first time in NBA history that any team has overcome a 3-1 deficit to become NBA Champions. The team continues its championship-focused journey while providing fans the best experience in the NBA with its electrifying game presentation, community support and engagement, fan-friendly programs and amenities, the latest technology and more at Quicken Loans Arena— aka “The Q.” The organization also owns and operates the Cleveland Monsters hockey team (AHL), the Cleveland Gladiators arena football team (AFL), and the Canton Charge – their NBA Development League team in nearby Canton, OH.
About Tissot
The plus sign in the logo symbolises the Swiss quality and reliability Tissot has shown since 1853. The watches, sold in more than 160 countries, are authentic, accessible and use special materials, advanced functionalities and meticulous design. Tissot stands by its signature, Innovators by Tradition. The high calibre of the brand has been repeatedly recognised. Tissot has been named Official Timekeeper and Partner of many disciplines, including, basketball with the NBA, FIBA and CBA; cycling with the Tour de France and the UCI World Cycling Championships; motorsports with MotoGPTM and the FIM World Superbike Championship and rugby with the RBS 6 Nations Championship, TOP14, the European Rugby Champions and Challenge Cups. It is also the Official Timekeeper of the World Championships of fencing and ice hockey and of the AFL. www.tissotwatches.com
For More Information Contact:
Phyllis Salem, Cavaliers Sr. Director Corporate Communications, 216-420-2231, psalem@cavs.com
Kristen Kenny, Head of U.S. Public Relations, Tissot, 201-841-1158, Kristen.kenny@swatchgroup.com
