Talabat Marks 15 Years Of Transforming Mena’s Food Delivery Landscape


Talabat, the leader in food delivery service in the Middle East and North Africa (MENA) region, is marking 15 years of success this year with its customers and partner restaurants. Launched in 2004, when online-food ordering was non-existent in the GCC, Talabat has since then played a leading role in transforming the way people experience food.

Toon Gyssels, Chief Operating Officer of Talabat, said: “Today, we have customers who order as much as four times a day, highlighting that Talabat is not an occasional choice, but an integral part of their everyday lives. Looking back 15 years ago, consumer behaviour towards food-ordering was very different in terms of frequency and experience. Talabat has not only been pivotal in transforming food-ordering behaviour but at a more macro-level we created additional income streams for the F&B industry and we facilitated the rise of e-commerce by establishing consumer trust towards online services.”

Even though Talabat started as a market-place platform, the big appetite for food-ordering has lead to Talabat’s also shape the last mile delivery experience and to expand into new services such as cloud kitchens. This provides customers access to more food choices, especially in areas that are under-served and ensures an uncompromising customer experience with fast delivery times and order-tracking for full transparency.

Talabat is at the heart of the region’s delivery-led revolution, with a recent KPMG report on the UAE’s food and beverage market alone citing that 86 percent of F&B outlets in the country are listed on delivery apps, and 68 per cent have recorded reasonable volumes of bookings and orders through these apps. In the UAE alone, Talabat has a network of over 7000 restaurant branches across all 7 Emirates.  These statistics demonstrate that online food-ordering and delivery has become an important cornerstone for both restaurants and consumers.

“Our in-depth insight into the region’s consumers is a result of being part of the local community for over 15 years. This has enabled us to truly understand our customers by being part of their everyday lives. Building on these insights, Talabat continues to innovate and deliver new services that will simplify our customers’ lives even further” added Gyssels.

To mark 15 years in the region, Talabat has partnered with customer favourite restaurants to offer up to 50% off deals and is also giving away 15 all-expense paid getaways giving added reason for Talabat users to experience the cuisines offered on the platform.

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