Strapped for time but want instant salon sleek locks?

WOWWe’re all victims of over-styling our tresses more often than not. Colour Wow One Minute Transformation Miracle Styling Cream is a sure way of transforming damaged-looking and distressed hair into a glossy and smooth, frizz free mane. Its lightweight formula makes it a quick and easy pick for an instant refresh.

Color Wow is a collection of professionally formulated products designed to disguise roots and solve issues associated with colour treated hair. The brand was developed by renowned beauty innovator Gail Federici and John Frieda. The collection includes Root Cover Up, Colour Security Shampoo & Conditioner, Brass Banned Mousse, Pop & Lock and a hero product: One-Minute Transformation Styling Cream.

Gail Federici is a perfectionist, particularly when it comes to hair products. The founder of Color Wow, and the woman who brought us the genius Root Cover Up powder, Federici confesses that the One Minute Transformation is her favourite product. When your hair needs smoothing and slight styling adjustments, this is the cream to use.

When it comes to hair care we are always drawn to products that create shine and feel weightless. Who can be doing with crispy, tacky or matte hair? This means our arsenal of styling products is limited, not many make the cut but every so often ‘The One’ comes along.

Transform damaged-looking, distressed hair into liquidy-smooth, silky hair that is so healthy it shines with Color Wow One Minute Transformation Styling Cream.

A lightweight blend of humectants penetrates frizzy, brittle hair to replace natural oils lost during chemical treatments, blow-drying and daily stress. It does not contain waxes or emulsifiers.

Directions: Smooth Color Wow One Minute Transformation Styling Cream over frizzy areas and brush through. Or to quickly restyle, lightly apply to sections of hair and using a round brush, hit with a blow-dryer for several seconds.

Top Tip: to create that beachy tousled look, tong the ends of the hair. This cream allows you to manipulate your hair and holds the style for longer.

Color WOW One Minute Transformation Styling Cream is priced at AED 140 and is currently available from House of Fraser and For more information please visit

**Please note, Thumbay Group, Gulf Medical University, and HEALTH magazine are not liable nor responsible for the facts, figures, and overall content of the press releases on our portal.

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