Smitten’s new maternity collection focuses on lightweight, versatile, chic pieces for work, home and special occasions

SmittenDubai, United Arab Emirates; September 15, 2015: Whether you’re in the early stages of pregnancy or a brand-new mum, at work or at play, fashion-forward or utterly clueless, Smitten’s maternity wear fall collection has you covered.

Just in time for the new business, academic and social season in the UAE, the fall collection from the popular Australian label Ripe is big on natural fabrics, versatile and lightweight basics and layers, and a new palette of runway colors and styles.

Ripe, sought-after around the world for its contemporary, stylish and comfortable maternity and nursing wear, adds new dresses, tops and tunics, pants and denims, swim, lounge and sleep wear, accessories, shorts, swim wear and evening wear to the existing Smitten offerings in Abu Dhabi and Dubai.

In dresses alone, the range offers a variety of lengths from mini through midi to maxi, cuts ranging from tube, tank and tunic to shifts, cross-heart and cocoon dresses, in fabrics from lace to satin and jersey, and  colours from blush to cerise, blackberry to kale and charcoal. Special touches like super-stretch jersey inserts, side-seam ruches, double layers for nursing and front ties add comfort and adaptability.

“This new collection stands out because of its focus on fit, flattering and individuality,” said Smitten boutique founder and owner Roshni Shewakramani. “The designs allow women to be who they are and maintain their own personal style without too much stress or expense. Many of the clothes will take a woman from the early stages of pregnancy through to the early stages of motherhood in style; and combined with their affinity for understanding just what a woman needs in professional work wear, occasion wear or easy to wear casuals, they have earned their places in many women’s wardrobes.”

In pants, for example, the range offers stretch denim shorts and comfortable everyday jeans with jersey tummy waistbands that allow plenty of room to grow. For corporate women, their stretch woven pants with narrow legs or fold-over pants in subtle, self-striped fabrics can sit alongside tasteful leggings and capris.

“Whether you’re starting your maternity wardrobe or rounding it out, Smitten offers something for everyone with our handpicked collections from all over the world,” Roshni added. “We have essential layering items like seamless support shorts through pencil and A-line skirts and on up to statement pieces like geometric jacquard tops that can be worn even beyond pregnancy.”

Smitten is located at Shop 53, Level 1, Dubai Marina Mall, Sheikh Zayed Road, with telephone number +971 04 4519779. The boutique is also present in Abu Dhabi, with a branch at  Shop 38, Level 2, World Trade Centre Mall, telephone number +971 02 6224303.

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