Sauce launches loyalty program #CAKE with @The_Confetti_Project and @TheRealFouz for DSF 2018


Yesterday, Tuesday January 23rd, sauce celebrated the official launch of its brand new loyalty program #CAKE, collaborating with cult favorite New York photography brand @The_Confetti_Project and regional influencer @TheRealFouz for DSF 2018 with @myfashdiary’s Tala Samman on the decks.


To mark the occasion sauce debuted an exclusive line of embroidered t-shirts & multi-beaded sweatshirts which are available online and instore, starting at AED 285.

Guests were doused in confetti in a unique one-on-one photoshoot opportunity with The Confetti Project, amid the buzz of the meet-and-greet with @TheRealFouz. Now live at, #CAKE – the new sauce loyalty program – features a 3-tiered points system enabling customers to move through different levels: pink, gold, or the ultimate, white. Accumulated points can be used to shop across all sauce stores and online, and give access to super awesome rewards, exclusive sales, private parties, fun surprises and so much mo

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