Right Bite’s success story continues with coveted SME of the Year award

sme-of-the-year-awardDubai, United Arab Emirates; December 05, 2016: Right Bite, a homegrown company that pioneered the healthy meal delivery concept in the UAE, continues to carry the mantle of business leadership, winning a top regional recognition – the SME of the Year plum – in the recently held Arabian Business StartUp Awards 2016.   

The Arabian Business Startup Awards, at their fourth staging this year, is an annual event held to celebrate the entrepreneurs and businesses across the GCC who have made a remarkable impact on the business landscape in the region.  The awarding body received more than 400 nominations across 14 categories, which included prime distinctions such as Start Up of the Year, Entrepreneur of the Year, SME of the Year and Influential Woman in Business Award, among others.  Entries were thoroughly evaluated and narrowed down to around six shortlisted nominees in each of the categories, and from the shortlisted entries, a carefully selected and distinguished panel of industry experts selected this year’s batch of 14 winners that included Right Bite.

As a forerunner in promoting healthy eating habits through expert nutritional consultation and individualized meal plan packages, Right Bite has been touching the lives of thousands of individuals from different nationalities and across all age groups, helping restore their health and well-being since its founding in 2004. Acknowledging its remarkable success, in the region’s highly-competitive food industry, Right Bite earned the SME of the Year award, which recognises those GCC-based businesses that have grown into household names. Additionally, the company’s solid track record of business planning and growth, which denote continued progress toward long-term sustainability were also given high regard.

Nathalie Haddad, Founder and Managing Director, The Right Bite Nutrition and Catering Services L.L.C., said, “This award is a wonderful testimony not only to the many milestones we have achieved, but also, to the countless challenges we have overcome and have conquered throughout the years.  The drive, the passion, and the commitment to fulfil the high expectations from us for being a pioneer in the market never wane; awards like this only make us more inspired to innovate further and bring greater positive change to people embracing the healthy movement.  I take this award as a further motivation of the potential Right Bite has yet to reach in the coming years.”


Best-known for its personalized calorie-controlled gourmet meal packages, Right Bite has been holding a special niche in the marketplace, successfully answering the steady and growing demand for healthy convenient food to fulfil the need to lead a healthy lifestyle.  The company offers a variety of nutrition programs, which are customized meal plan packages, devised by highly-qualified dietitians based on nutritional consultation and tailored according to each client’s dietary needs or fitness goals.  Among these programs are: Renew You, aimed at those who want to lose weight, get back into shape or just those wanting to eat healthy and stay fit; Fuel Up, designed for the sports enthusiasts and those with active lifestyle; Balanced Mom, a program that ensures proper nutrition for expectant mom and her baby, as well healthy weight gain during pregnancy and weight loss post birth; Selective Plus, which is recommended for picky eaters and people with certain food allergies or intolerances; The Right Bite Cleanse, for those who want to reset their body’s natural balance and reboot their metabolism; and, Mighty Lunchables, which is designed specifically to provide children with nutritious and tasty meals while at school. 

Continuously innovating and responding to the market’s evolving needs, Right Bite also offers an on-demand delivery program, Right Bite Express, for those who want to enjoy good food anytime without the commitment to a meal plan. It is regarded as Right Bite’s answer to the common delivery dilemma – from all-day breakfast, to wholesome sandwiches and hot meals, to guilt-free desserts – ordering fast convenient food has never been healthier.   

The Right Bite Nutrition Centre is located in the heart of Dubai, with telephone numbers +971 4 3388763 and +971 4 3425208.

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