RETRO STYLE MEETS MODERN COMFORT

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Going retro can also mean embracing the most futuristic of shoe technologies. Reinvented for a new generation of fashion-forward women, the ECCO SOFT 1 sneaker still has all the urban style and spirit of the 1980’s original, and now also features innovations which make it lighter, softer and supremely comfortable.

Lace up this versatile sneaker and, whether you wear it with a feminine dress or a pair of boyfriend jeans, you will be making a retro statement with a shoe which still has the same clean silhouette and considered details that made it a 1980’s icon. Touch the buttery soft upper and you will be reminded of ECCO’s heritage of crafting shoes from rich, luxurious leathers. Then take a walk and you will immediately discover how the new technologies in the sole are delivering exceptional, all-day comfort.

If the joining of the ECCO SOFT 1’s upper and sole is a meeting of classic and comfort, it is the comfort that has been greatly transformed since the original was launched thanks to the technological innovations ECCO has made since the 1980’s. Strolling in this shoe feels lighter and softer because of the NoSHANK™ construction and the minimalistic, single-injected sole formed from ECCO’s own SD.PU performance polyurethane. Comfort is further enhanced by the ECCO FLUIDFORM technology, which provides a finely-tuned balance of cushioning and rebound, and also by a fully anatomical last which is shaped to the foot’s natural curvature.

Whichever ECCO SOFT 1 you select from the ladies’ collection for Autumn/Winter 2017, you will have picked a sneaker which embodies contemporary urban style. Choose between a low-cut shoe and a high-top sneaker, with the latter perhaps a little edgier. Chili Red and the pink pastel shade of Petal are among the 10 different colourways in the collection, as are the neutrals of White, Black and Warm Grey.  

Each of the two leather options guarantees a handcrafted, stylish upper, which has been crafted for maximum softness, but there are points of difference. For a supremely elegant, clean and modern look, chose ECCO DROID, a natural nappa, full-grain leather with a lightly-waxed, satin look and feel, while the ECCO CHAGALL is a casual, pebbled, powdery nubuck, which can produce a premium suede upper.

The iconic ECCO SOFT 1 delivers energy through comfort, straight out of the box.

**Please note, Thumbay Group, Gulf Medical University, and HEALTH magazine are not liable nor responsible for the facts, figures, and overall content of the press releases on our portal.

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