PUMA UNBOXES SUEDE 50 DROPS AT COMPLEXCON

big-sean-at-puma-boothCreative Collaborator and Brand Ambassador Big Sean Reveals the Suede 50 Drop from His Debut Collection in Spring ‘18

Following PUMA’s announcement that they’re officially kicking off with the 50th Anniversary of the PUMA Suede, the Brand unveiled at Complexcon in Long Beach, California, the roster of collaborations and styles that are slated to drop throughout 2018. Creative Collaborator and Brand Ambassador Big Sean headlined the Suede 50th presentation at the PUMA booth by unveiling his very own Suede 50 drop releasing within his collection in Spring 2018. He was on-site to reveal his never-before seen Suede 50 sneaker that features a mid-cut silhouette and knitted sock finished by Sean’s signature and Detroit branding.

PUMA also revealed at Complexcon the multiple collaborations they have partnered to celebrate Suede 50th. FUBU, Hello Kitty, Karl Lagerfeld, MCM, MAC, Bobbito Garcia, Filling Pieces, XO, Poggy, Pepsi, Jeff Staple, Swarovski, Barbie and Santa Cruz are among the renowned brands and cultural icons that will each have their own renditions of the iconic sneaker.

The Suede made its debut in 1968 and became a gamechanger in sport and culture. From track stars to trap stars, from basketball courts to b-boys’ cardboard, the Suede is #ForAllTime.

To honor the Suede’s golden year, PUMA is partnering with brands and icons in music, fashion, street, and pop culture to introduce 50 unique drops of the classic silhouette. The Suede celebration will also include re-releases of beloved renditions that have made every snakeheads’ Hall of Fame.

Celebrate the Suede 50th Anniversary and get looped into the Suede 50 celebration by following @PUMA Facebook, Twitter, Instagram and Snapchat. Use the hashtag #ForAllTime to be part of the conversation.

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