Dubai, UAE, December 10, 2015 – Hair massage is an age-old tradition that is followed by women of many cultures all over the world. It is a simple yet highly effective procedure to get stronger, thicker and shinier hair. Hair massage with a nourishing oil enable essential nutrients to seep into the scalp, resulting in increased blood circulation, exfoliation of hair follicles, and strengthening of the roots and shaft. It also eliminates the occurrence of the common hair problems such as dandruff, dry, flaky and itchy scalp, split ends, and hair fall. Hair massage as a regular practice as a part of the total hair care regime results in long and healthy hair and a revitalized scalp.

Women in the Middle East have often complained of dry, dull, limp and weak hair. The primary reason for this is the long, hot and dry weather of the region and the quality of water. Hair styling tools such as blow dryers, hair straighteners and other chemical treatments aggravates the problem further. Hair also tends to lose its essential natural oils because of frequent shampooing and use of hair colors. This makes regular oil massage before every hair wash, necessary to ensure that hair is well moisturized and retains its essential oils, especially before any styling or tool is used.

Dabur International with more than a 100year legacy in hair care has a hair oil specifically to address the common hair problems of women in the region. Dabur Amla Gold Hair Oil is a formulation of gold standard actives enriched with amla, henna and almonds. Amla, a 5-alpha-reductase inhibitor, is an effective hair tonic for strengthening hair. Henna, on the other hand, is a natural conditioner that results in thick and silky hair from root to tips as well as prevents premature greying. Lastly, almond oil enables penetration of the nutrients into the scalp while its the moisturizing properties makes the hair soft and healthy.

Dabur Amla Gold Hair Oil, has intense nourishing properties which helps in restoring hair’s natural luster as well as provide strength from root to tip. The premium hair oil comes in a non-sticky and easy to wash formula with a pleasing fragrance, which is ideal for regular hair care regime. Experts recommend a generous application of Dabur Amla Gold Hair Oil gently on the scalp, roots and tips before every shampoo for long, strong, soft and shiny hair. It has become one of the largest selling hair oil in the MENA region, gaining popularity among young Arab women who value their hair and style.

The product is available in two convenient sizes of 200 ml and 300 ml affordably priced at AED 10 and AED 13, respectively.