• The Bahrain Grand Prix will be the car’s second race globally, and its first appearance in the GCC
• The partnership will be leveraged to advance PMI’s vision of a smoke-free future
• Partnership between Philip Morris and Ferrari has been celebrated for 40 years

Philip Morris International Inc. (PMI) and Scuderia Ferrari recently celebrated a successful collaboration that spans more than 40 years and today are excited to welcome the GCC debut of the new Ferrari Formula 1 car at the Bahrain Grand Prix, taking place tomorrow. The two companies recently extended their partnership until 2021, to advance the cause of a smoke-free world – a world in which all people who would otherwise continue smoking switch to scientifically substantiated less harmful smoke-free alternatives.

The agreement is another example of how Philip Morris is shifting resources from its cigarette business to activities that encourage all smokers to switch to better alternatives, and raise awareness among key stakeholders to accelerate the change.

“Having the Ferrari Formula 1 car make its debut appearance in the GCC at the Grand Prix holds great significance. Not only will it cement the commitment that PMI has made to the region, but it will also position Bahrain as a leader having taken steps in support of our vision towards providing smoke-free choices to adult smokers. This is an extremely bold move, and we’re very proud to have Ferrari as our longstanding partner,” said Lana Gamal El-Din, Corporate Affairs Director, Philip Morris Middle East.

“We want to give the world’s 1.1 billion men and women who smoke the opportunity to make better and informed choices. We are committed to use all available resources, including our motorsports related activities, to accelerate momentum around this revolutionary change for the benefit of people who smoke, public health and society at large. We deeply appreciate Scuderia Ferrari’s support in this cause,” said PMI’s Chief Executive Officer, André Calantzopoulos.