Dubai, UAE: Tiddley Pom Organic Baby Spa, the organic skincare range especially for babies, is now available in the GCC.
Developed by Emma Nash, an expert in organic beauty ingredients, the award-winning British brand is the first ever natural, baby spa concept that both cares for delicate skin and enhances the connection between mother and child, via touch, smell and sound, – the infant’s three primary senses.
Tiddley Pom achieves this through its four-step spa routine, which incorporates Organic Baby Wash, Organic Massage Oil, Organic Soothing Lotion and Organic Nappy Balm. Each product can be used independently but is more effective as a complete, holistic treatment.
The tender touch of massage encourages bonding between baby and mother, while aromatherapy fragrances help to soothe and relax. A CD featuring calming music by world-renowned guitarist Fridrik Karlsson and composed specifically for Tiddley Pom, completes the sensory spa experience. A baby massage guide, containing helpful tips and techniques, is also available on DVD.
“Babies’ skin is 30% thinner than adult skin and requires extra-special care, particularly for newborns and babies who suffer rashes and eczema,” explains Emma Nash, founder, Tiddley Pom. “Some of our products are also scent-free so babies can recognise the smell of his/her mother, again helping to reinforce the precious bonding process,” she adds.
Made in England using carefully selected ingredients from sustainable sources, the Tiddley Pom range is organic, not tested on animals and free of parabens (preservatives), sodium lauryl sulfate and mineral oils.
Products’ ingredients are certified by the UK’s Soil Association and all products are also certified by ESMA (the UAE’s federal authority for standardisation and certification). All Tiddley Pom formulations are tested by an independent consumer advisory panel of mothers.
“We are delighted to be the exclusive GCC distributor for Tiddley Pom,” says Angela Turovskaya, founder and managing director of Wellness United.
“As a mother, I understand how vital it is to find time in our busy lives to enjoy our children and I’m certain the Tiddley Pom brand will be extremely well received amongst parents here in the Middle East.”
Tiddley Pom is now available in select Holland & Barrett and Db Babies stores across the UAE, online at mumzworld.com, www.souqplace.com, www.souq.com, miniexchange.com, www.youmah.com and www.balmessence.com.
