New SALT Location in La Mer Dubai Now Open


With exclusive products available only at SALT’s Surf House in La Mer and an iPhone X up for grabs for visitors who take a snap and tag the brand, isn’t it time you caught the wave at SALT’s Surf House?

Dubai, UAE – SALT’s newest Dubai location, La Mer North, is now open and offers ‘salters’ something a little different. Its surf house vibe, ‘nitro’ coffee, and exclusive sliders, fries and softie buns are only available at the Surf House. Visitors can not only catch a wave and the good vibes at La Mer, but also from now until the end of the year, be in with a chance to win a brand new iPhone X!

The Surf House
You don’t have to be a surfer to make the most of the laid-back vibes at SALT Surf House, but if you are all the better! As long as you enjoy coffee, relaxing on the beach, great food, exclusive menu items, and a great lifestyle experience, you’ll love the new outlet.  

The interior of the space is inspired by an industrial surf shop, while the bar area is open, friendly and inviting. In the true spirit of SALT, it’s all about conversations, culture, and sharing moments over fantastic food. There’s also a chill-out area, and a lounge area, as well as some new menu additions that are only available at the Surf House.

SALT favorites will still be on offer but make sure you try one or maybe both of Surf House’s exclusive sliders – the Black Melt, made up of Wagyu beef, barbecue-sriracha sauce, crispy cheese melt, grilled onion served in a black bun, and the Big Salter with double Wagyu beef, biggie sauce, lettuce, tomato, pickles, cheese, served in a black double bun. Order your slider with the Surf House Fries with surf sauce, ranch, grilled onion, pickles, cheese and grilled Wagyu beef. And finally, finish your meal with a softie bun. Choices are brownie bun, a warm chocolate chip brownie bun with chocolate softie, brownie crumbs and chocolate fudge; lotus bun, a warm lotus brioche bun with lotus softie, lotus crumbs and lotus spread; and cereal bun, a warm cereal brioche bun with cereal softie and crushed cereal.

The space may look industrial, but as any surfer knows, it’s important to take care of the environment too. That’s why SALT recycles all its bottles and encourages guests to clean up their tables for the next Salter to come along.

The Competition
SALT is all about starting conversations, making memories and sharing them, and if you’re lucky, sharing is all you have to do to win SALT’s iPhone X competition. Visit SALT’s Surf House in La Mer, and take the coolest photo with SALT’s food related to the theme, ‘Only at the Surf House’ between now and December 31. Post it on Instagram, tag and follow @findsalt, and use the #saltsurfhouse and #findsalt hashtags to get your photo in the competition. If your photo is chosen as the coolest shot at the Surf House featuring SALT’s menu items, you’ll receive a brand new 256 GB space-grey iPhone X! The winner will be announced in January 2018, so get snapping!

SALT has created a lifestyle movement that in the last few years has spread rapidly across the UAE. The first airstream trailer popped-up on Kite Beach in 2014, and since then people have been enjoying the ‘salt of life’ at locations in Abu Dhabi, Dubai, Al Ain, Ajman, and even in Saudi Arabia.

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