August 1, 2017 – This season, NET-A-PORTER casts its woman in the ultimate fashion capital, Paris, for its fall campaign. Models Luna Bijl, Mayowa Nicholas, Jing Wen and Radhika Nair continue the creative direction from past seasons with a representation of today’s modern global women authoritatively dressed in the key trends of the season. Subtle cues to the brands signature monochromatic palette of black and white frame the background while the models styled in this season’s fashion take center stage. The campaign runs globally in print, digital and out-of-home.
Drawing from the convictions of NET-A-PORTER’s buying team, the campaign highlights five key trends and features some of the signature styles from the more than 400 brands available on the site: Color Confidence, Dark Florals, Power Suiting, Cozy Dressing and Disco Glam. Continuing NET-A-PORTER’s commitment to new talent, the styling spans from power designers, Gucci, Prada, Balenciaga, Calvin Klein and Chloé, to emerging and contemporary brands, such as Wanda Nylon, J.W. Anderson, Sacai, Magda Butrym, and Emilia Wickstead which are all available on NET-A-PORTER.
Alison Loehnis, President of NET-A-PORTER and MR PORTER, comments “Our campaign showcases the distinct fashion point of view that our team of expert buyers brings to the season. We style our campaign to reflect how our fashion forward customer would interpret the trends, sampling from different designers for ready-to-wear, and complementing it with shoes, bags and jewelry.”
High-res imagery of the campaign can be found here: https://we.tl/JzmHxHc89O
The campaign is also accompanied by moving image, available for viewing here:
DARK FLORALS – https://youtu.be/PwPZ77veibM
POWER SUITING – https://youtu.be/pFenJlEYq7o
OFF DUTY – https://youtu.be/Q-A_QMc4pog
COLOUR CONFIDENCE – https://youtu.be/Sjucz_aMfjY
DISCO – https://youtu.be/QnwsTAix4bQ
Credits Models: Luna Bijl Mayowa Nicholas Jing Wen Radhika Nair
Photographer: Gregory Harris
Creative Director: Jon Wetherell
Stylist: Morgan Pilcher
Fashion Assistant: Kendal Boyle
Hair Stylist: Shon
Make Up Artist: Sally Branka
Production: North Six
Producer: Dominique Taylor
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