Modern Marketing Concepts announces new tool for construction industry

Binghamton, N.Y. – March 21, 2016 – Modern Marketing Concepts has developed a new way for building products manufacturers (BPM) to maximize their bottom lines. Through the launch of the cutting edge new tool called SpecReach,TM BPMs can find ways to cost-efficiently increase revenue for products used in commercial new construction or major renovation projects.

“We have found that building products manufacturers struggle in this area due to the complex nature of the sales cycle,” said Scott Kay, President of Building Products division for MMC. “That’s why we have developed this product to help manufacturers get a full picture of the sales cycle, to reach the right people at the right time, which translates into results.”

The ability to drive, hold and convert product specification in architectural building product sales is often a complex and inefficient process. Long sales cycles and multiple project stages combined with a wide variety of decision makers add to the complicated process. Tracking and measuring performance becomes even more challenging. This is why MMC has developed the SpecReach solution that bridges the gaps between third party project data, analytics and business rules to execute multichannel marketing and sales programs to key players along the product specification cycle.

“MMC understands data and analytics,” added Kay. “We have heard the difficulties from our clients; they just weren’t able to successfully use project news data to grow sales. This new structure was a no-brainer for us. It’s the right application of big data analysis to sales and marketing to drive results.”

With this new approach, MMC is able to effectively integrate third party project news feeds with its own analytics for segmentation and scoring. This data can then be mapped into an omni-channel marketing platform with support services that enable the launch of communications through voice, email, direct mail and digital channels. The outcome is an ability to more effectively reach the right decision makers in commercial projects with tailored messages at the right time.

“The project news services that many BPMs are already using are great sources of information.  We simply translate that data into a more actionable form. It’s a total-optimization solution,” said Pete Wiezalis, Integrated Solutions Consultant for SpecReach at MMC.

For more information about SpecReach, please visit

About Modern Marketing Concepts 

Modern Marketing Concepts, Inc. is a 28 year global sales optimization company that is changing the way the world markets and sells. By building relationships between brands, channels and customers, MMC grows sales for clients in its two primary divisions of building products and healthcare. At the heart of the process are two equally important components of data and people. To learn more about MMC, please visit

**Please note, Thumbay Group, Gulf Medical University, and HEALTH magazine are not liable nor responsible for the facts, figures, and overall content of the press releases on our portal.

Related Articles