The Middle East’s only day-long celebration of shoes returns to the UAE at Yas Mall in Abu Dhabi
Dubai, United Arab Emirates, 26 November 2017: Marie Claire Arabia, a Mediaquest publication, is diving SHOES FIRST into December, when women across the UAE will gather for the Middle East’s only day-long celebration of shoes. In addition to shopping, networking and pampering experiences that are not to be missed, the SHOES FIRST event supports the community by donating its proceeds to Make-A-Wish charity. SHOES FIRST will take place on 1st December 2017 from 4 to 7pm at the fittingly luxurious Tryano store in Yas Mall, Abu Dhabi, and will be followed by a gala dinner hosted by Gossip
For the second time, the event is being supported by top fashion influencer and TV host Diala Makki, who will be joined by other leading personalities including Shayma Al Fawwaz, Asma Al Matrooshi and Daniella Rahme. Mimi Radd, fashion expert will be on hand to offer guests their insider tips and insights into the glamorous world of shoes and the season’s latest trends.
Alexandre Hawari, Co-CEO of Mediaquest, commented: “Year on year, our SHOES FIRST event offers shoe aficionados the opportunity to indulge in the season’s most enticing footwear and experience a full day of entertaining activities, while also supporting the community. We are proud to be putting their passion for shoes toward a worthy cause, which is particularly important during the UAE’s Year of Giving 2017, and we would like to thank Diala Makki for upholding this charitable spirit with her ongoing support of the event.”
In 2016, the event raised significant funds for the Al Jalila Foundation, a global philanthropic organisation dedicated to transforming lives through medical education and research, following the sale of a one-of-a-kind pair of crystal-encrusted sandals designed by Giuseppe Zanotti.
The SHOES FIRST event was first introduced in October 2013, inspired by Marie Claire US editor’s philosophy of dressing from the shoes up. Since then, it has expanded internationally to 12 editions, reaching 22 million women worldwide across print and digital channels in USA, UK, Australia, Czech Republic, Hungary, Italy, Korea, Romania, Russia, Spain, Thailand, and Ukraine, and now KSA and the Lower Gulf.
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