Ice cream treats delivered on demand to Uber users on July 15 th to celebrate happiness during summer
UAE, July 14th , 2016 – Magnum ice cream, the authority on pleasure, is bringing delicious ice cream bars on demand to Uber users in the UAE in a celebration of happiness during the hot summer months that calls for a tempting indulgence with friends.
On July 15 th , Uber users throughout the UAE will be able to use the Uber app to request a delivery of indulgent Magnum ice cream bars to enjoy with friends wherever they are. Delicious agnum bars will show up kerbside in a matter of minutes, delivered via cars and even jet skis.
Users in the UAE will be able to open the Uber app between 2pm and 6pm on July 15 th , set their location and choose the Ice Cream option in the app by sliding right. Available vehicles will then promptly deliver the treats. In the UAE, 6 bars of Magnum Ice Cream will be available for 40 AED. Users are requested to join #UberIceCream early due to high expected demand and limited availability.
The celebration is part of Uber’s annual #UberIceCream Day, where indulgent Magnum bars will be delivered on demand in 30 countries and hundreds of cities across 6 continents. #UberIceCream Day will be held in the US, England, India, Philippines, Canada, UAE, Turkey, and many other global locations.
For further press information and images please contact:
Vivian Hawat
Regional PR Manager
Vivian.hawat@unilever.com
About Magnum
Launched in 1989, Magnum was the first handheld ice cream targeted as a premium adult offer. Today, Magnum is one of the world’s leading ice cream brands, selling over 1 billion units annually worldwide and it is the biggest brand of Unilever ice creams.
