HOME GROWN ONLINE STORE PROTEIN&CO. LAUNCHES VEGAN RANGE, FITNESS BLOG AND MORE
UAE, January 2017: Following a successful launch period at the end of 2017, PROTEIN&CO. the UAE based home-grown protein and supplement brand, now six months into operations has hit the ground running in 2018 with a whole range of new products, and a lifestyle blog to its online exclusive store.
With an ‘insta-worthy’ following and representation from multiple social fitness and lifestyle influencers across the region, PROTEIN&CO. focuses on simple, affordable and convenient supplementation, aiming to change the way consumers understand and purchase their supplements with its online exclusive store and next day delivery concept.
In addition to its already popular collection of products, namely its great tasting GMO free, grass fed, no artificial color or flavoring whey protein shakes, new products to the brand include flavored BCAA powders, L Glutamine powders, Pre-work outs and what’s more, an affordable Vegan range will launch for those looking for dairy free, meat free, GMO free and gluten free alternatives to protein supplementation. The Vegan Protein is made from sunflower, rice and pea protein, mixed with natural ingredients to the taste of scrummy chocolate or fresh vanilla, available from February 2018.
Dominic Deevey, founder of PROTEIN&CO. stated “The growing health and wellness sector in the UAE means multiple consumers are looking for different supplements to support new and improved lifestyles and with this we are very excited to be launching our new products, in particular our all-natural vegan range offering an affordable, high quality protein shake to support a wider audience with different dietary requests. These new products are the first of many more waves of supplements we plan to launch in 2018 and beyond and look forward to helping consumers achieve their health and fitness goals.”
A health and fitness blog ran by a cult of fitness influencers and key faces in the sports and nutrition industry will contribute to a bi-weekly blog providing consumers helpful hints and tips on how to feel and look great, showcased through social media, newsletters and its online store; www.proteinandco.com.
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