With party season almost upon us, there is no better time than the present to prepare your festive hair care schedule.
To get your hair in the best possible condition, take a hint from nature and discover the hair-enhancing rainforest grown ingredients in Rahua hair care products. Rahua 100% natural formulations include organic ingredients and are vegan sulfate-free, paraben-free and gluten-free.
* Morning of the Big Event
It’s a well-known fact in the hair care industry that party hairstyles are best suited to unwashed hair. Freshly-washed and conditioned hair is often too soft to hold high maintenance hairstyles. To get around this problem, on the morning of your big event, apply Rahua Voluminous Dry Shampoo (AED 220). This natural and plant-derived voluminous dry shampoo adds volume, cleans and styles hair – all without water. The gluten-free, vegan formula is made with organic ingredients and state of the art natural dry shampoo technology.
Star ingredients include; Cassava to absorb oil, sweat and dirt from the scalp and hair while building a supportive base for long-lasting durable styles, Cosmetic Clay to absorb oil, sweat and dirt from the scalp and hair and Star Anise for antiseptic properties.
As the clock ticks by, don’t despair – with Rahua hair care you’ll be red-carpet ready in no time at all.
* Prior to Partying
Get party ready by styling your hair with the versatile Rahua Cream Wax (AED 200). This 100% natural wax formulated from fortifying Ungurahua and Carnauba Wax provides staying power while fragrant Palo Santo provides the signature ‘holy wood’ Rahua scent.
Apply on wet hair for moldability and sculpting and on dry hair for lift and definition.
The final step in your hair care schedule has to be Rahua Defining Hair Spray (AED 250) – a medium hold, fast drying, non-aerosol Defining Hair Spray made with organic ingredients. To apply, spray palms with Rahua Defining Hair Spray then run palms over hair to tame flyaways.
Star Ingredients include Organic Aloe to smooth, nourish and hydrate, Green Tea to protect hair and scalp while mitigating harmful UV rays and Organic Sugarcane Alcohol for quick drying and a glossy shine.
With a cult following of A-list celebrities including Gwyneth Paltrow, Jennifer Lopez and Johnny Depp, Rahua, the luxurious Rahua collection features a range of products including shampoos, conditioners, hair elixir, finishing cream, hair wax, hair spray, dry shampoo, a body range and the multi-award winning hair mask.
The Rahua retail range is on sale in Harvey Nichols – Dubai, Bloomingdales, House of Fraser and Plethora Hair Lab, with the professional treatments available at Plethora Hair Lab, Liv Nordic Spa and Posh by Feryal at The Burj al Arab. Visit www.rahua.com to discover more and keep up-to-date with the latest news at www.facebook.com/rahuamiddleeast.
About Rahua Hair Care:
For centuries, women from the Quechua-Shuar tribes have traveled deep into the Amazon rainforest to prepare a highly potent, restorative oil they call Rahua (ra-wa) – believing it to be the secret to their thick, flowing, lustrous hair. In the 1990s, these women shared Rahua’s power with renowned New York stylist and colorist Fabian Lliguin, a native Ecuadorian of Quechua descent. Intrigued, Lliguin studied Rahua’s revitalizing effects on his own clients’ hair. Dry, damaged strands sprang to life with renewed, bouncy elasticity. Color treatments remained shiny and vibrantly true while irritated scalps calmed under Rahua’s soothing care. It was an instant success among his clients including a host of A-list celebrities. Today, Amazon Beauty features Rahua as the star ingredient in the Rahua Hair Care Collection and the company continues to build their earth-friendly, sustainable business in partnership with women from Amazonian nations such as Waorani, Achuar, Quichua, Quechua and Shuar. For more information visit www.rahua.com, https://www.facebook.com/rahuamiddleeast or www.pinterest.com/beautifulbrands.
About Beautiful Brands – Empowered Beauty Choices:
Since 2013, Beautiful Brands has distributed internationally sourced beauty brands throughout the Middle East. Beautiful Brands passionately supports the growing awareness of having an eco sustainable planet, with the belief that what you put on your body contributes to this. They are on a mission to continue to educate the way people think about the ingredients and products they put on their bodies. Without comprising on results from traditional, well-known chemical based brands. Their portfolio of brands; Urban Veda, The Konjac Sponge Company, Balanced Guru and Rahua Beauty focus on natural, organic, vegan and cruelty free ingredients. In 2016 Beautiful Brands will be launching an online beauty-shopping destination for “Empowering Beauty Choices” at www.beautifulbrands.me
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For media enquiries, please contact:
Natasha Hatherall
TishTash PR
T: +971 (0)553100896
E: natasha@tishtash.com
For product distribution enquires, please contact:
Gemma O’Dwyer
Brand Manager
T: +971 (0)43746950 /+971 (0)552401576
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