Q. Please tell us something about yourself and your passion for fragrances.
I obtained my Bachelors degree in Marketing from The American University in Dubai.
Speaking about my passion, I have always, since childhood, been very passionate about perfumes. When it comes to perfumes, it’s our family’s passion, it’s in our blood. Lootah has been passed on from generation to generation which makes us very attached to the perfumes we create. We have made Lootah a completely unique brand in terms of the fragrances and the blends we offer. At Lootah, we believe in the quality of scents that we offer to our customers. No compromises are made when it comes to the ingredients of the perfumes. We only use the best quality of natural ingredients for our perfumes.
Q. Tell us about the history of Lootah Perfumes.
I have grown in a family which has been in the perfume industry since three generations. Lootah Perfumes started it’s journey with my great grandfather in 1957. He trade pearls and perfumes across India, Middle East, Qatar and Bahrain – both are a treasure. The business was then passed on to my grandmother who played a significant role in evolving and improving Lootah Perfumes by creating her own unique oriental blends and incenses for fragrances. The third generation, which was my mother, bought a huge revolution in the perfume industry by combining the west with the east by blending the French fragrances with Oudh. I have grown in a family which has been in the perfume industry since three generations. My great grandfather started Lootah Perfumes in 1957. He sold perfumes across India, Middle East, Qatar and Bahrain. The business was then passed on to my grandmother who played a significant role in evolving and improving Lootah Perfumes by creating her own unique oriental blends and incenses for fragrances. The third generation, which was my mother, bought a huge revolution in the perfume industry by combining the west with the east by blending the French and Oriental fragrances with Oudh.
Q. How have you changed Lootah’s image to make it suitable to the current atelier market.
I have brought Lootah Perfumes into the market as a luxury refined range of world-class Oud created to fit the modern needs of the contemporary consumer. From the branding to the product and marketing, I have changed the face of Lootah to mimic the grace and charms of today’s generation, and to match the needs of this market with customizable options, new variations of traditional blends, and new offers and provisions.
Q. What is the inspiration behind the packaging of Lootah Perfumes?
When we look at Lootah as a brand we always look at the simplicity in the luxury. At Lootah, we believe in simplicity and purity. We have chosen a very simple color for our packaging – white. We also wanted to add a look of royalty to the perfumes, hence we chose the color golden.
Q. Why does Lootah pay so much attention to customizing its perfume sets?
Our customers are very special to us and we treat them in a special way with our customized sets of perfumes. Our Customers are Unique and we took that chance to deliver the best.
Q. Perfume Industry today is an ever growing one. It has become very competitive. Isn’t it difficult to let Lootah perfumes to be noticed at all between all these new fragrances?
Absolutely! I look at it rather pragmatically. More wonderful materials are available for creating perfumes today and more perfumes are being launched daily than ever before. Yet, there are only limited numbers of perfumes that are truly remarkable.
Hence, my trust dwells in the quality of my perfumes. I am sure that there is a market for my scents that will acknowledge them; obviously it is a specialty market.
Q. How do people experience your perfumes?
I think it’s about happiness. Fragrances make people happy. It is both—a product—and an experience. My perfumes are intended to last for hours, which give our customers a pleasure. When we make a scent, we try to capture and live an experience. Like how an artist would with his painting. It’s thrilling, and an honor, to feel I have a place in people’s lives in this way.
About Lootah Perfumes
A leading perfumery giant in the country, Lootah Perfumes provides the choicest oriental and French perfumes, incense – bukhoor, fregrant oud and luxuriant Perfumed blended oils and the finest agarwood curated and harnessed to their finest fragrance to cater to the UAE market. Reigning from the 1950s, Lootah carries with it a wealth of perfume and incense knowledge that generates remarkable fragrances to enchant the senses.
For more information, please call +971 4 3466 446, or visit: www.lootahperfumes.com – instagram: lootahperfumes – Face book: Lootah Perfumes.
Lootah Perfumes are at these locations:
- Lootah Perfumes : Burjuman Centre, Third Level, Next to fitness first
- Lootah Perfumes : Jumeirah Centre, First Level
- Lootah Perfumes : Dubai Festival City, Main Hall, Festival square, opposite Paul cafe
- Lootah Perfumes : Etihad mall, Al Khawaneej, Ground Level
- Al Salam stores: Wafi Mall
- Al Salam stores: Abu Dhabi Mall
- Al Salam stores: Al Ain Mall