Huawei Partners with Skydive Dubai to Launch Flagship Store in Adrenaline-Fueled Stunt Show

Dubai, UAE – August 31, 2015: It was one small step for man, one giant leap for Huawei’s consumer footprint in the Middle East! The leading smartphone brand officially launched its new Customer Service Center—the first of its kind in the region—in Dubai yesterday by literally fixing a phone during a 120mph skydive freefall.


Huawei announced its first dedicated Middle East Customer Service Center during the event, further demonstrating its commitment to investment in the region. To mark the occasion, the company teamed up with Skydive Dubai to execute a midair stunt show, portraying a smartphone repair 12,000 feet above a live audience. Skydivers then delivered the handset to a distressed customer upon landing, representing Huawei’s commitment to fast customer response and repair at the new Center.

Following the show, guests were treated to a live, intimate performance from Huawei’s “Be The Star” winner Farah Chakhachiro, who won the recent talent competition after being selected by Arab sensation and multi-platinum recording artist Nancy Ajram.


Earlier in the day, select media attended a closed ceremony on location at the Customer Service Center. Situated close to the city’s financial district, the center adds to the company’s ongoing expansion in the Middle East, and will cater exclusively to customers using Huawei’s flagship device series, providing on-ground services – including home delivery across the entire UAE – that were previously unmatched in the market.

“Today we live in a dynamic era where technological progress is revolutionizing how we work, learn, entertain and live. People increasingly view connectivity less as a privilege and more as a necessity in their daily lives,” said Jiao Jian, Middle East President of Huawei’s Consumer Business Group. “In delivering the value of innovation to more people across the region, Huawei is committed to offering excellent after-sales support and a one-stop service center for all our customers’ needs.”

The region’s first dedicated Huawei Customer Service Center is the company’s 17th center worldwide. Huawei also operates more than 220 additional centers within its home-market of China. Dubai was selected as the latest location due to the city’s growing regional and international appeal as an innovation and investment hub.

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