H&M is proud to announce the launch of a new range of beauty products. The new line will hit the stores on October 21 with a full range of make-up as well as haircare, body care and beauty tools. Fashion is at the heart of the range with an ever-evolving make-up selection that focuses on seasonal looks, idea and colours. The products will be available in over 900 stores worldwide and online at hm.com.

The launch comes at a time when make-up is more important than ever for personal style, whether the look is natural, classic or fashion-forward. There will be new, dedicated beauty areas in the stores to help customers experiment with trends and develop a look that’s all their own.

“We are very excited to have ‘fashion for the face’ on offer at H&M. It’s an opportunity to be inventive, creative and to have fun with colours,” says Sara Wallander, Concept Designer at H&M Beauty.

There will be over 700 beautifully packaged make-up products in the range at the time of the launch, with seasonal drops of new and limited edition colour collections.  The range which will replace existing beauty products at H&M, will also include two subsidiary collections:  a premium beauty line and a conscious range of Ecocert-approved sustainable products.

About H&M

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947 and is synonymous with affordable as well as up-to-date and high quality fashion.H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers and children. The company’s clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 132,000 employees and around 3,600 stores in 59 markets, including franchise markets. For further information visit hm.com.