This week cutting-edge creative branding and production agency, Signature Element, shared in a ‘moment of giving’ at Dubai’s Emirates Hospital Jumeirah, alongside 20 international models and musician Josefina Cisternas. The initiative was hosted in support of the UAE’s “Happiness is Giving” campaign, part of the The National Happiness and Positivity Programme launched by the UAE Government.
The VIP faces from Signature Element offered gifts and spent time with patients and their families in a bid to raise spirits, as well as to entertain the group with a series of impromptu performances from Josefina Cisternas during the visit.
Dr. Yehia El Gabbani, Director of Emirates Hospital Jumeirah, expressed the importance of hosting such events and celebrity visits for the well-being of patients. “It is a privilege to welcome the Happiness Initiative, one of the many successful collaborative events to be held here at the hospital. As always, Emirates Hospital’s main focus is the betterment of our patients, not just physically, but emotionally as well,” he remarked as he savoured the celebratory atmosphere.
“At Emirates Hospital, we believe that the highest quality of medical treatment should come with the most compassionate care. We strive to ensure our patients’ happiness is prioritised as we actively seek to nurture an environment in which they can recover, relax, and rehabilitate in comfort. A vital part of that commitment involves regular collaborations with various external entities, such as Signature Element, to safeguard a positive attitude in every corner of the hospital,” Dr. El Gabbani added.
The Happiness and Positivity Program, launched by HH Sheikh Khalifa Bin Zayed Al Nahyan, UAE President and the directives of HH Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, launched the “Happiness is Giving” campaign to encourage the country to nurture their environment among the community and professionally. With the appointment of the Happiness Committee, it established an entity focused on the development of the UAE to become one of the happiest countries in the world and a platform for organizations to get involved.
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