Feb 4, 2015, Dubai, UAE: The GUESS Kids Spring 2015 advertising campaign features an array of playful boys and girls dressed in the most sought-after, youthful stylish apparel of the season. The piercing blue sky and warm pastel backdrops bring to life the children’s cheerful personalities allowing their light-hearted nature to be a focal point within the series of images.

The campaign, Directed by Paul Marciano, CEO and Chief Creative Officer for GUESS?, Inc., and shot by photographer Rus Anson, follows a charming group of GUESS Kids photographed against an assortment of whimsical props shown in several shapes and sizes in shades of cotton-candy pink, soft blue, and lemon-lime yellow. Through Anson’s lens, the viewer is invited to catch a rare glimpse into the imagination of the joyful children while showcasing stand-out pieces from the spring collection.

The girl’s spring collection is full of stylish apparel in fabrications that will transition her from winter’s colder climate to spring’s warmer months. Trend-right pieces in fresh, bold prints and brightly colored wovens are anchored by classic sweet baby doll dresses, fun and flared skater skirts, classic chambray button downs, tailored blazers and satin pants. Cloud-like tie-dye denim skinny jeans and hot pink chino shorts paired with colorful tanks and powder pink moto jackets are transitional pieces to wear as temperatures rise. Tropical florals, delicate butterflies, sweet candy cane stripes and bold heart patterns in jeweled tones inject just the right amount of color to a young GUESS girl’s wardrobe. The boy’s collection mirrors the girls by similarly exploring the brighter side of spring. Burnt oranges, navy blues and lime greens compliment the collection through washed t-shirts, rugged denim and woven shorts. Classic polo t-shirts paired with refined, tailored blazers are staple pieces that add a classic touch to the assortment and round out the spring delivery.

The collection is now available in all Guess Jeans stores across GCC.