Dubai, UAE, 11th October 2015 – evian is keeping temperatures down and spirits high as it brings a giant snow globe to Dubai where consumers can go inside for a bit of pure fun and an early winter experience as if they are in the French Alps.
The giant snow globe, measuring 4m by 4m can be seen at Jumeirah Beach Residence (JBR) The Beach from 11th of October to 17th of October and at Fashion Forward Dubai from 22nd to 25nd of October. The consumers are encouraged to join in the fun and connect to their inner youth to play in the snow to their heart’s delight.
For a chance to win a trip to the French Alps, they will be invited to share their pictures inside evian’s giant globe on social media pages using #FrenchAlpsPurity hashtag or directly on www.FrenchAlpsPurity.com.
evian is celebrating the launch of the newly-designed PET bottle in retail stores in the UAE. The new transparent bottle has sleeker and cleaner lines which celebrates the transparency and purity of evian natural water. evian’s new bottle has a signature “label-less” look and the background depicts a landscape of mountains, commemorating the water’s source in a corner of the French Alps.
“After being the third market in the world to have the refreshed new-look evian bottle, we are ecstatic to bring a unique experience to Dubai – the first outdoor snow globe. While drinking evian transports the consumers to the French Alps, we also decided to bring the mountain range to Dubai. To live young and enjoy life are what the brand stands for and that’s what consumers will experience in the special moment inside the snow globe. Whatever age or gender, having pure fun has no boundaries,” said Iain Farrell, Middle East Zone director for evian Volvic International of Danone.
The new evian bottle design is available in the 330ml & 500ml sizes in the away from home channel (including hotels, restaurants, cafes, petrol stations and cinemas) and now in the 330ml, 500ml & 1l sizes in the retail channel across the UAE. Additional formats set to debut in the following months.
