Dubai Design Week Exhibition at O concept store

o-concept-ddw-7O concept store collaborated with Dubai Design Week to showcase the most enticing concept that left the onlookers awestruck. In collaboration with Dubai Design Week, this year’s collaboration saw a marvelous fusion between FASHION, DESIGN & ART in an unexpected and unique perspective was presented all under one roof with beautiful pieces from popular personalities like Jeremy Scott, creative director of Moschino.

This year the audience witnessed a creative show that blended three exquisite décor art work by creative interior designers with exotic fashionable pieces by fashion designers who have made their mark in the industry.

Zaid Farouki’s exquisite handmade pieces that abide by couture techniques, embroidery, and finishing was wonderfully complimented by the unique emotion rich exquisite decor piece by Bykal.

AAVVA with its mixture of Lebanese Fashion meeting a Brazilian Touch perfectly complimented the self-defining piece of art that is Arc. This resulted in one of the most sparkling and glamorous debut of the evening.

NN couture with its vibrant blend of east meets west using traditional Arabic garments made a wonderful remark on the audience by brilliantly complimenting the bold yet non- conventional exquisite décor by Khasab.

The magnificent collection of Jeremy Scott was exclusively showcased at O concept store. The vastly talked about collection was definitely the highlight of the evening garnering eyeballs and excitement from everyone in the room.

The event also witnessed the exclusive launch of Toby Femme collection for ladies ‘Paon’. Toby by Hatem Alakeel is the embodiment of when the beloved traditional meets the modern contemporary in perfect harmony. The collection palette is predominately pastels, with baby blue, pink, mustard and beige; reflecting a progressive approach to Khaleeji styling.

This event wouldn’t have been a success without the help of our wonderful sponsors – Beauty Connection spa, Enjoy A T-shirts, Sweet Tooth delectable and Ms. Linda Khalifa of “Art of Beauty” fame. The wonderful interior design of O concept store which was designed by Pam Oushal added that sophisticated glam touch to the event as always.


All the fabulous fashion designs and exquisite furniture pieces exhibited at the store is available for sale at the store for a month from release.


O concept store, the brainchild of Emirati Entrepreneur Omar Bin Khediya, is one of Dubai’s most unique fashion destinations with a concept that combines fashion and art thus attracting young and passionate Designers and Artists from all over the world. It’s an abode for everything from accessories, shoes to tops and dresses in addition to unique pieces of furniture and paintings. The store is popularly known for giving their visitors a unique experience every time they step on the store’s red carpet. Attached to the boutique is their Café which is a perfect location for a cup of their signature coffee ‘Nanachino’.

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