Dubai, UAE – 29 December 2016: Sustaining the Dubai Shopping Festival legacy of hosting the most innovative and distinctive fashion events and activations, the 2017 edition will see the return of the fun and engaging pop-up fashion shows “Street Runways” for a second time.
Dubai Shopping Festival 2017, which is organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism) has joined forces with the fashion gurus of social media and will stage shows designed to surprise audiences in the vicinity of each location. The “Fashionistas” will be challenged to work with the brands to curate the fashion show and be advocates of each of the runways.
Street Runways will make its first appearance at this year’s Dubai Shopping Festival with tonight’s futuristic-themed private event at Dubai Future Foundation (3D Office at Emirates Towers).
This evening, an audience of 55 VIPs, participating retailers, media and key influencers will be treated to an exclusive fashion show, thanks to event partner Galleries Lafayette.
Outfits from 11 participating brands will be featured on the catwalk, which includes MAJE, Elisabetta Franchi, Poca&poca, Pinko, Access, Sandro, Yves Salomon, Love Moschino, Elisabetta, Genny and Etoile La Boutique.
This event is the first of four Street Runways scheduled over the 34-day shopping extravaganza.The three other Street Runways will all be open to the public and visitors are encouraged to attend. Following on from today’s show, the ‘Active’ edition will take place at THE BEACH on 5th January; the ‘Twist in Time’ event at the Gold Souq on 21st January; and ‘Urban Trendy’ taking place at CITY WALK 2 on 25th January.
For full details of the calendar of events at DSF 2017, visit: http://www.visitdubai.com/en/dsf
