Dubai, UAE, 4 February, 2016 –Dabur International, one of the most trusted and recognised personal and healthcare companies in the world, has reinforced the importance of hair oil massage to prevent common hair problems by focusing on their flagship brand range – Vatika Enriched Hair Oils. The variants of Enriched Range of Hair Oil comprise Olive, Cactus, Almond, Coconut, Garlic, and Black Seed, along with the newly launched Moroccan Argan. The complete range is specially designed for Middle East region which experiences long and dry summers and poor quality of water.
Women in the region have often complained of common hair problems such as weak hair, limp and thin hair, dry and frizzy hair, and breakage due to the harsh weather conditions and quality of water in the region as well as frequent use of styling and other chemical treatments. Vatika Enriched Hair Oil range from the House of Vatika, a leading hair care brand in the region, is fortified with the specialised mix of natural ingredients to offer a nourishing solution for long, strong and thick hair that shines with good health. Regular massage results in problem-free hair as massaging stimulates blood circulation to promote healthy scalp and hair.
Manish Singh, DGM, Dabur International, said: “Hair massage is a vital process to keep scalp and hair in good health and seven different variants of Vatika Enriched Hair Oil Range helps in achieving the desired results. Fortified with essential extracts of Olive, Cactus, Almond, Coconut, Garlic, Black Seed, and Moroccan Argan, Vatika’s flagship range provides complete pre-wash nourishment to hair and scalp. At Dabur International, we understand that women in the region are in need of easy-to-use hair care products to maintain healthy, thick and shiny hair and our enriched hair oil range delivers optimal results with minimum efforts. A regular pre-shampoo head massage with the Vatika Enriched hair oil range ensures that hair stays long, strong and healthy. Carrying forward its philosophy of bringing the best personal and beauty care products, Dabur International continues to strengthen its product range as per customers’ demands to provide them with comprehensive hair care solutions.”
Vatika Olive Enriched Oil’s unique formula is enriched with virgin olive oil and extracts of almond, cactus and lemon that penetrate deep into the scalp and roots for greater nourishment, while Vatika Cactus Enriched Hair Oil is formulated with cactus, garger and garlic to help control hair fall. Containing almond, sesame and coconut oil, Vatika Enriched Almond Hair Oil is effective on rough, dull, dry and frizzy hair, while Vatika Enriched Coconut Hair Oil is a formulation of coconut oil and extracts of castor and henna for strength, volume and thickness.
Vatika Garlic Enriched Hair Oil is infused with garlic extracts, known to promote natural hair growth, to effectively control hair breakage and provide extra strength, shine and smoothness. Fortified with essential nutrients such as amino acids, fatty acids and minerals, Vatika Black Seed Enriched Hair Oil offers complete hair protection with strength and shine. Lastly, Moroccan Argan Enriched Hair Oil is rich in Vitamin E and anti-oxidants and contains natural actives to help repair unmanageable and frizzy hair, restoring soft and shiny texture.
Dabur International, a wholly owned subsidiary of Dabur India, has an overall turnover of over USD 1.3 billion and a market capitalization of over USD 8 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of its existence.
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