Dabur International unveils two new variants for Vatika Hair Cream in Middle East

Vatika Hair CreamDubai, UAE – March 13, 2016: Dabur International has announced the launch of two new variants of hair styling cream – Argan and Black Seed – under its popular range of Vatika Hair Cream. The unique range of intensive nourishing hair cream from the House of Vatika nourishes hair from root to tip while providing conditioning, grooming and styling. The complete range comprises eight different variants, including Nourish & Protect, Hair Fall Control, Dandruff Guard, Night Repair, Extreme Moisturizing, and Volume & Thickness to suit different hair types and occasions.

The Vatika Hair Cream range is hugely popular among women in the Middle East as it offers various hair care benefits and helps combat common hair problems like dryness, dullness, dandruff, hair fall, and thinning as a result of extreme weather conditions, inferior quality of water, and constant use of heat styling treatments. Enriched with carefully picked essential natural ingredients, its regular use as a post-wash cream gives healthy boost to hair as it rebuilds and repairs long-term damage caused by everyday wear and tear, environmental pollution, chlorine build up, mineral deposits, and stress, among others. The natural herbs present in the cream penetrate deep into hair and scalp to provide moisture, nutrients and strength to keep them healthy, shining and strong.

Vatika Argan Hair Cream is enriched with argan oil and is best suited for dry, unmanageable hair, while Vatika Black Seed Hair Cream is fortified with black seed oil to offer strength and shine to weak and dull hair. Infused with the goodness of henna, almond and aloe vera, Vatika Nourish & Protect Cream is perfect for undernourished, dry and weak hair. Vatika Hair Fall Control is formulated with cactus and olive to control hair fall and Vatika Dandruff Guard Cream is fortified with active ingredients from lemon, tea tree and almond to eliminate dandruff.

Vatika Extreme Moisturizing Hair Cream is enriched with almond, honey and aloe vera to provide the daily moisturizing needs of dry and damaged hair, while Vatika Volume & Thickness Hair Cream is made from coconut, henna and almond as an effective treatment for thin and limp hair. Lastly, Vatika Night Repair Hair Cream is fortified with egg, castor honey and almond, to treat brittle, damaged hair with split ends, and its special ultra-light formulation helps repair hair overnight without making the hair sticky or greasy.

Vivek Dhir, Chief Marketing Officer, Dabur International, said: “Vatika, the leading hair care brand from Dabur International, is hugely popular in the Middle East for providing nurturing hair care. Following the tremendous response to our existing range of Vatika Hair Cream, we have introduced the Argan and Black Seed variants which are specially designed to address hair problems faced by women in the region. They come as post-wash, leave-on creams with an easy-to-use formula that enriches, strengthens and nourishes hair to make them healthy and strong. Continuing with its 132-year-old legacy to provide simple, natural personal and beauty care products, Dabur International promises to carry on with research and innovation to provide innovative solutions in hair care.”

Vatika Hair Cream comes as a light leave-on formula that is recommended for regular post-wash use for great results. It is available in sizes of 140ml, 210ml in the region.

Dabur International, a wholly owned subsidiary of Dabur India, has an overall turnover of over USD 1.3 billion and a market capitalization of around USD 8 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of its existence.

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