Dubai, UAE – March 20, 2016: Dabur International has launched its new and improved Dabur Amla Styling Hair Cream in the Middle East with an advanced and revolutionary formula in a completely new packaging. Fortified with potent ingredients, it is available in four variants of Dabur Amla Keratin Styling Hair Cream, Dabur Amla Snake Oil Styling Hair Cream, Dabur Amla Vitamin Styling Hair Cream, and Dabur Amla Protein Styling Hair Cream. The attractive packaging has been redesigned to make it more appealing to young women as well as to have greater shelf visibility.
Heat styling and other chemical treatments have emerged as a modern necessity; however, a daily routine of shampoo and frequent use of styling tools can leave hair damaged, weak and undernourished. Hair strands are brushed, heated, twisted, pulled, rolled and broken in many ways at every styling step, which may lead to dryness, dullness, roughness, split ends, and frizzy and unmanageable hair. The improved Dabur Amla Hair Styling Cream is revitalised with essential nutrients derived from natural ingredients that moisturise hair and restore their natural sheen, while protecting them from the harmful effects of styling treatments. This new range of Dabur Amla Styling Hair Creams nourishes hair from inside and protects them from outside.
Dabur Amla Keratin Styling Hair Cream is fortified with keratin, the building block that forms the natural structure of hair, providing hair with volume and thickness to make them healthy and manageable. Its special formula nourishes hair from inside while providing a protective layer from outside to make them tough, elastic and resistant to external damages. Dabur Amla Snake Oil Styling Hair Cream, on the other hand, is a non-greasy, non-sticky formulation with a 24-hour ‘ActiNourish System’ for frizzy and unmanageable hair. Enriched with Amla Silica Complex, it replenishes lost oils, strengthens hair from root to tip, and binds and repairs split ends for voluminous, free flowing and fragrant hair.
Formulated with Vitamins C, E, B5 and E, Dabur Amla Vitamin Styling Hair Cream repairs, nourishes and moisturises hair to make them easy to style and maintain. Multivitamins preserve the good health of hair and scalp, making hair soft, silky and smooth. Last in the range is Dabur Amla Protein Styling Hair Cream which has protein as the key ingredient that helps in repairing and revitalizing hair while nourishing them from inside. Proteins are hair’s natural building blocks that provide strength, elasticity and resistance for preventing breakage and allowing easy styling.
Rohit Dogra DGM Marketing, Dabur International, said: “The new and improved Dabur Amla Hair Styling Cream has been launched to offer Middle Eastern women with an innovative product that can help them recreate and enhance their hair look while replenishing each strand for vitality, shine and good health. The revolutionary formula is fortified with essential ingredients to provide intensive nourishment to hair roots and comprehensive protection from external damages to make hair easy to manage and style. In addition, we have redesigned its packaging to make it more appealing in stores and have a greater shelf throw. At Dabur, we continue to improve and innovate to offer personal care products that suit the needs of women in the region and Dabur Amla Hair Styling Cream has been developed with a panel of leading scientists from our R&D team.
Dabur International, a wholly owned subsidiary of Dabur India, has an overall turnover of more than USD 1.3 billion and a market capitalization of around USD 8 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of its existence.