Dabur International announces Middle East launch of Vatika Naturals 10-minute Hair Colouring Powder for men

Ammonia-free, shampoo-based formula in two shades of brown and black ensures rich, natural hair colour with complete grey coverage


Dubai, UAE, 2 September, 2015 – Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has announced the launch of Vatika Naturals 10-minute Hair Colouring Powder in the Middle East. The unique hair colour product is especially developed for the region’s young, modern male who leads a fast-paced, active and competitive life and need a quick fix to create a lasting impression in their professional and personal life. Its natural and efficacious formula not only covers greys in just 10 minutes but also imparts a rich natural colour along with good health, shine, and nourishment.

Vatika Naturals 10-minute Hair Colouring Powder combines the goodness of naturally available ingredients with the latest technology to offer a pioneering solution in powder hair dyes. Unlike other hair colour products available in the market that contain harsh chemicals, its ammonia-free and gentle formula helps retain hair protein for healthy and nourished hair. Vatika Naturals 10-minutes Hair Colouring Powder has a no-mess, shampoo-based formula that easily spreads on hair to give an even colour. Moreover, it can be conveniently applied and left for just 10 minutes, eliminating the need of lengthy procedures at salon.

Vivek Dhir, Chief Marketing Officer, Dabur international, said: “Dabur International is known for introducing unique, innovative and new products to address the evolving needs of consumers in the Middle East. Remaining true to our commitment, we have introduced Vatika Naturals 10-minutes Hair Colouring Powder in the region following consumer insights for a fast and easy hair colouring product for men that can be used within the convenience of home. Ammonia-free and enriched with natural ingredients, the revolutionary product comes in pre-measured sachets and bottles for extreme comfort. We are upbeat that Vatika Naturals 10-minutes Hair Colouring Powder will gain popularity among male consumers for its rich, natural colour and safe and easy application. ”

Vatika Naturals 10 minutes Hair Colouring Powder is available in two shades of Olive Black and Walnut Brown. While the black variant is enriched with olives and blackberries, the brown colour is fortified with walnuts and coffee. The product is available in the Middle East in an attractive monocarton that contains five sachets of 3 grams each. It also comes in a 6-gram bottle.

Dabur International, a wholly owned subsidiary of Dabur India, has an overall turnover of over USD 1.3 billion and a market capitalization of over USD 8 billion. Dabur’s International Business Division headquartered in Dubai is the cornerstone of its growth strategy, reaching a milestone of AED 1 billion within only eight years of its existence.

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