DUBAI, October 19, 2016—Today Misfit announced Misfit Phase Hybrid Smartwatch, an advanced timepiece that merges the design of an analog watch with the functionality of a smartwatch. Classically inspired but with cutting-edge connectivity, Misfit Phase leverages a sleek and simple design to conceal technology that is uniquely wearable.

The newest addition to Misfit’s portfolio of design-forward wearables, Misfit Phase tracks steps, distance, sleep duration and quality using a 3-axis accelerometer and Misfit’s rigorously validated algorithms and scientific library. The watch face acts as a subtle user interface for notifications and feedback. Users can view activity, alarm and notification data using interplay of the watch hands, a small colour window and vibration alerts. Text, call, app notifications and movement reminders are discreetly delivered straight to the user’s wrist.

Misfit Phase also works as a remote to connect with the world around you. Use Phase to control your music, take pictures with your phone, and interact with smart home devices, all with the touch of a button. Misfit Phase automatically updates to reflect current time zone, and, like other Misfit products, features six-month battery life, 50 metres water resistance and modular design.

“We’re thrilled to launch Misfit Phase, which employs Misfit’s energy efficient, miniaturised Bluetooth enabled technology in a traditional watch form factor,” said Preston Moxcey, General Manager of Misfit.  “Watches are the fashion-credible predecessor of wearable technology, and Misfit Phase showcases both the evolution of the wearable technology space and its convergence with the world of fashion accessories.”

Misfit Phase’s design celebrates the finest in watch craftsmanship, with an elegant polished stainless steel body secured by a rugged satin aluminum shroud. Integrated lugs enable infinite style options with any 20mm field-band, including Misfit-designed straps. The result is a modern, iconic accessory that is appropriate for any occasion.

Misfit Phase will be offered in six colourways, starting at USD 175, and will be available from mid-November for purchase on misfit.com.

About Misfit

Misfit makes design-forward wearables including Shine 2, Ray, and Phase. Misfit brand products are available at misfit.com and fashion and consumer electronic retailers around the world. To learn more about Misfit, a Fossil Group (NASDAQ: FOSL) brand, visit http://misfit.com/media.

Copyright 2016 Misfit, Inc. All rights reserved.

Media contact:

Amy Puliafito

apuliafito[at]misfit[dot]com

+1 (415) 868-5249