December, 9 (New York) Coach, America’s original house of leather, marked the culmination of its 75th anniversary at New York City’s Pier 94 with a runway show and party featuring musical sets by guest DJs Lolawolf and Mark Ronson. The evening was a celebration of Coach’s successful re-invention for a new generation of luxury customers in a year which saw many milestone achievements, including the opening of its first Coach House global flagship stores on New York City’s Fifth Avenue and Regent Street in London, as well as the re-location of its headquarters to the city’s newest landmark address, 10 Hudson Yards.
The Women’s Pre-Fall was presented to a capacity crowd and guests such as actors Drew Barrymore, Dree Hemingway, Zoe Kravitz, Riley Keough, Emma Roberts, Michael B Jordan, Hopper Penn, Laura Harrier, Hari Nef, Olivia Culpo, Rowan Blanchard, model Jordan Barrett, musicians Diplo, Mark Ronson, Dua Lipa and Soko, stylist Brad Goreski, artist Arden Wahl and designers Pamela Love and Peter Copping.
On the runway, Executive Creative Director Stuart Vevers presented a vision of American optimism and the cool attitude of the West Coast mixed up with the individualism of New York City. Nostalgic retro graphics – space program, spaceships and planets were paired with shearling, leather and varsity detailing. He explored the tension between toughness and a gentle femininity with the playful, innocent charm of patch-worked prairie dresses, delicate floral buttons, trompe l’oeil bows and shoes in bold proportions with magpie-like details. The season’s new bag made its first appearance, a glovetanned leather hobo called The Bandit. Models including Dilone, Winnie Harlow, Binx Walton and Lexi Boling walked through a set that took inspiration from a motel parking lot complete with vintage cars, snow and the Young People’s Chorus of New York City performed a special arrangement of “Empire State of Mind,” the modern anthem of Coach’s birthplace.
Vevers commented, “New York City, the spiritual home of Coach, is a cultural melting pot that embraces individuality and celebrates togetherness. It welcomes outsiders, like me, in a way that’s honest and un-contrived. Those values are more important today than ever as well as being relevant to our goal of making Coach the authentic, modern luxury alternative.”
The house mascot, Rexy the Coach Dinosaur also made an appearance at the show, on pieces from an exclusive holiday capsule available from December 9th at Coach House Fifth Avenue and Coach.com.
Victor Luis, Chief Executive Officer of Coach, Inc. said, “We are thrilled to celebrate Coach’s heritage and history of innovative craftsmanship in the city where we were born. This year has been filled with amazing highlights and we look forward to the next 75 years of bringing the unexpected to our customers around the world.”