The future of scientific skincare combines the power of BIOEFFECT’s award-winning, barley-grown EGF with Hyaluronic acid, and the free radical-fighting power of Ferulic and Azelaic acids to serve as a state-of-the-art, age-defying defense system

It is well known that pollution wreaks havoc on the environment, but it also can deeply harm skin. This is because the skin serves as a barrier, providing a protective envelope against our hostile surroundings. Over time, the effects of pollution take their toll on the skin’s surface, increasing dullness and dehydration and reducing natural antioxidant defenses at the surface, speeding up the aging process.

Now available in Dubai, EGF + 2A Daily Treatment addresses profound the issues that environmental pollutants can have on skin features such as texture, wrinkles, pigmentation, moisture and elasticity. Building on BIOEFFECT’s ground-breaking EGF Serum, this extraordinary treatment combines the benefits of barley-grown EGF with two strong antioxidants found in barley – Ferulic and Azelaic acids, which protect the skin from the harmful effects of the environment.

The two-part treatment ensures that the active ingredients work synergistically, for maximum efficacy:

•  STEP 1: The Intense Anti-Aging concentrate contains BIOEFFECT’s EGF as well as Hyaluronic acid. Together, they increase skin volume and density while reducing the appearance of sun damage, fine lines, and wrinkles for increased radiance and younger-looking, more hydrated skin.
• STEP 2: The Energizing Urban Pollution Fighter harness the power of Ferulic and Azelaic acids to protect the skin from free radical damage caused by environmental pollution, which affect the skin’s health and appearance. Possessing anti-inflammatory properties, they also combat rosacea and dark spots/hyperpigmentation.

When used daily, BIOEFFECT EGF + 2A Daily Treatment fights the effects of pollution, while protecting, soothing, and renewing the skin. Suitable for all skin types, it contains no fillers, oils, fragrance, alcohol, silicone, or parabens.

BIOEFFECT was founded by three geneticists who spent years developing a method for creating biorisk-free recombinant proteins in plants for use in medical research. After discovering a way to bio-engineer a plant-based replica of human EGF in barley in 2010, they launched their now iconic EGF Serum, taking Iceland – and then the world – by storm.

BIOEFFECT’s patented EGF represents a scientific breakthrough, building on the Nobel Prize-winning discovery of EGF to stimulate the skin to renew itself.

BIOEFFECT products are available exclusively in the Middle East at Harklinikken in Dubai. Please call +971 4 3442557 or visit www.bioeffect.com for further information.