Dubai- 20 October, 2015: With a bottle sold every three seconds somewhere in the world, Bioderma Sensibio H2O continues its reign as one of the most universally loved beauty products used by millions of women every day. The breakthrough product developed by the Laboratoire Bioderma biologists in 1991, Sensibio H2O make-up removing micelle solution was the world’s first dermatological micellar water with a formulation in perfect symbiosis with the physiological and biological characteristics of the skin.
A genuine revolution for all skin types, including the most sensitive skins, Sensibio H2O offers the easiest, quickest and gentlest one-step way to remove makeup from both face and eyes, respecting the skin’s natural balances. Developed from water, micelles are made up of a dermatological agent that is very similar in composition to the skin, and work to capture, dissolve and remove impurities, and makeup through their internal lipophilic part, in one easy step.
Without any need for rinsing, even water-resistant makeup disappears without a trace, and because of the product’s pure formulation and physiological pH in perfect harmony with the skin, Sensibio H2O guarantees the highest level of tolerance and clean soothing comfort for all skin types.
Initially prescribed by dermatologists for its complete respect of the skin, efficacy, single-step practicality and pure gentleness, Sensibio H2O quickly caught the attention of make-up artists, models, movie stars and celebrities who love the ease with which they can remove make-up, the gentle product leaves their skin clean, comfortable and soothed.
“At Bioderma, skin is our passion, our expertise and our model. It is by observing skin’s biology and analysing what it naturally does best, that we found the inspiration to create dermatological skin care that restores its natural balance to strengthen it, in a lasting way. Bioderma Sensibio H2O is a perfect example of this, offering unequalled cleansing and make-up removing efficacy with exceptional high tolerance and comfort,” said Jean Girard, General Manager, Bioderma Middle East and India.
“The cult-like status that Sensibio H2O enjoys around the world, applies equally to the Middle East. Women here have a very sophisticated approach to beauty and makeup – and a product that is prescribed and recommended by both dermatologists and beauty bloggers alike makes it an essential beauty product.
A recent addition to the range available in the Middle East, Bioderma Sensibio H2O wipes, in handy packs of 25, offer a new level of convenience for on-the-go cleansing. Saturated with Bioderma’s Sensibio H2O micellar water to remove makeup, oil and impurities and leave the skin deep cleansed and healthy, Sensibio H2O wipes are also enriched with Allantoin to prevent skin irritation or inflammation sometimes caused by cleansing.
Sensibio H2O solution and wipes are available at leading pharmacies throughout the region
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Putting innovation at the service of skin
With over 35 years of experience in the field, Laboratoire Bioderma has developed an innovative approach based on dermatological biology adapted to each skin type and each cutaneous disorder. The mode of action of Bioderma products is based on the in-depth study of living matters and cells, and reactivates the skin’s natural resources to increase its own resistance to environmental imbalances, pathologies and medication. By only using the active ingredients that are strictly necessary and by selecting as many molecules that are already present in the skin as possible, Bioderma formulas reproduce and restore the skin’s natural biological mechanisms.
