YOUR AROMA JOURNEY AWAITS – Get Transported to the World’s Most Enchanted Places with NEW Aveda Pure-Fume™ Hair Mists


Ever notice how the smell of coconut instantly brings your mind to the beach? Similarly, baked goods might take you home? That’s because your brain makes associations with certain aromas that trigger your mind to travel. Care to take an aroma journey?

At Aveda™, The Art and Science of Pure Flower and Plant Essences, we call aromas “Pure-Fumes™”. It’s not just a clever turn of phrase—it means something very important about the authenticity of the ingredients we use. “We refer to what we make as Pure-Fume™ because we work with plant-based ingredients—most of them certified organic,” says Aveda’s Head of Pure-Fume™ Aroma, Guy Vincent who creates aromas in the Aveda Botanical Aroma Lab, a unique in-house lab rarely found at other beauty and perfume brands.

Guests notice it whenever they walk into an Aveda salon, spa or Experience Center: That “Aveda smell.” It’s one of the things they tell us they love most—and that sets us apart from other beauty brands. What they’re actually smelling when they smell Aveda is pure flower and plant essences.

The new 99% naturally derived Aveda Pure-Fume Hair Mists bring to life the aromas from three different corners of the globe including the blossoming gardens in Asia, the dynamic spirit of Brazil, and the exotic floral, incenses and spice attars of the Middle East while delivering softness and shine to hair.  

Aveda Mihana™ Pure-Fume™ Hair Mist has a lush, rich spicy floral Pure-Fume™ Aroma with soft balsams and bright citrus inspired by the exotic gardens of Japan and features Aveda’s own Pure-Fume™ Aroma with jasmine, certified organic mandarin, clove and other pure flower and plant essences. “Our inspiration for Mihana™ Pure-Fume™ Hair Mist came from the naturalness of the garden, and the beautiful landscape of Asia,” explains Vincent. “It’s a very sensual Pure-Fume™.”  

Marassona™ Pure-Fume™ Hair Mist has a vibrant, fresh, clean citrus aroma followed by seductive tropical white flowers and stimulating woody spices inspired by the tropical flowers of Brazil and features Aveda’s own Pure-Fume™ Aroma with certified organic neroli, ylang ylang, vetiver and other pure flower and plant essences. Marassona™ Pure-Fume™ Hair Mist embodies the dynamic spirit of Brazil, including the city’s famous carnival,” says Vincent. “Brazil has a long history of using spices, flowers, and herbs from the Amazon and because of the heat, we wanted to go with a clean, just-washed feeling.”

Alanara™ Pure-Fume™ Hair Mist has a rich, effusive aroma with exotic, luminous spices, moist-rosy florals and precious incense styled woods inspired by the ornate aromas of the Middle East and features Aveda’s own Pure-Fume™ Aroma with sandalwood, certified organic rose, oud, olibanum and other pure flower and plant essences. “This one was inspired by Dubai,” says Vincent. “Dubai is an opulent, sparkling city with lots of lights. But it began as a fishing village. We wanted to capture the juxtaposition between modern and traditional.”

Each Aveda Pure-Fume™ Hair Mist is formulated with a nourishing plant oil blend including Certified Organic Sunflower Oil and Kukui Seed Oil.

Whether one fantasizes more about being transported to Asia, the Middle East, or Brazil, one thing’s for certain: using new Aveda Pure-Fume™ Hair Mists will ensure that hair feels as sublime as the aromatic journey.

Mist Aveda Pure-Fume™ Hair Mists on dry, finished hair. Use anytime to refresh or to experience pure flower and plant aroma.

Mihana™, Marassona™ and Alanara™ Pure-FumeHair Mists are all housed in a 75ml 100% PCR PET bottle with sprayer.

NEW Mihana™, Marassona™ and Alanara™ Pure-FumeHair Mists will be available in the following locations:

Aveda Flagship Salon Dubai, The Galleria Mall.
Tel: 800 AVEDA (80028332).

Profile Bloomingdales Salon
Dubai Mall, Bloomingdale’s Level 1, Women’s Fashion Floor
Tel: + 971 4 350 5257

Profile Aveda Lifestyle Salon
1st Floor of Robinsons Department Store
Festival City Mall, Dubai
Telephone 04-7063976

The Profile Aveda Salon
1st Floor of Harvey Nichols Department Store
Mall of the Emirates, Barsha 1, Dubai
Telephone: +971 4 409 8777

Juwana Mostafa,  

Aveda products can now be purchased online from Click here.
Available for U.A.E customers

Aveda salon appointments can now be booked online here.
Available for U.A.E customers

**Please note, Thumbay Group, Gulf Medical University, and HEALTH magazine are not liable nor responsible for the facts, figures, and overall content of the press releases on our portal.

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