Dubai, United Arab Emirates: Music and culture enthusiasts, explorers and beyond are invited to experience “AlUla Immersive” in Dubai, a first-of-its-kind free activation that marks the grand launch of the 2023/2024 edition of AlUla Moments, the ancient city’s calendar of events and festivals.
The sensory experience will be held at the Theatre of Digital Arts in Dubai on Thursday, August 24, from 9.00pm onwards.
Visitors will be transported into the heart of AlUla through vibrant 360-degree visuals, surrounding them with the Saudi city’s captivating historical and cultural landscapes.
Live from the theatre, AlUla Moments will stage an exclusive experience to showcase the events that will be held within the famed ancient city starting from September. Guests will be among the first to witness the AlUla Moments calendar in a groundbreaking way.
In addition to the dynamic visuals of “AlUla Immersive”, MDLBEAST will raise the entertainment quotient with electrifying performances from regional artists Cosmicat, Saudi’s superstar female DJ, followed by Daneel Sayegh, a multi-talented percussionist.
The spectacular show is a reflection of AlUla Moments’ mission: to celebrate AlUla’s rich history, unlock its stories and encourage visitors to embrace its culture through a robust line-up of festivals.
AlUla Moments’ year-long calendar will feature curated events formed by a fusion of art, music, wellness, and history, bringing together local, regional, and international participants in a celebration of cultural exchange.
The event will also feature announcements about the international headline acts coming to the boutique music festival AZIMUTH, amplified by MDLBEAST.
The festival is becoming known as the must-visit music festival in the region and beyond with its intimate setting among spectacular nature. Tickets are already selling quickly for the September 21-22 music event with regional acts already announced.