Dubai Summer Surprises


DSSDubai Summer Surprises (DSS) -the largest, longest running and most successful summer extravaganza of its kind in the region-is back for its 19th edition this year, enabling Dubai’s residents and tourists to ‘Own The Summer’ across 43 fun-filled days of amazing shopping, worldclass entertainment and rewarding experiences, from July 9 to August 20, 2016.

Organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), the much-awaited DSS 2016 promises a season of fun for everyone with an unparalleled line-up of events and activities including visits and performances from international stars and cartoon characters, stage shows, roaming acts, in-mall events packed with surprises, interactive workshops, and retail and dining promotions, offering shoppers compelling deals and discounts throughout participating malls, hotels, and restaurants.

The annual summer fiesta has truly become a citywide celebration for families who love to spend their summer vacation in a global city that is cosmopolitan and home to diverse cultures. In fact, as a city, Dubai is made for family summer holidays,with world class hotels, amazing air conditioned shopping malls, themed water parks, diverse range of cuisines from all corners of the world and unique attractions such as the opportunity to ski indoors on snow during the hottest months of the year.

This year too, with Dubai renowned for its unique shopping experiences, residents and visitors can participate in retail promotions during DSS to win mega prizes and pick up  attractive bargains and deals including discounts of up to 75 percent that will be offered at malls and retail outlets in Dubai. Further, foodies will be delighted by the ‘Eat & Play’ promotion which will offer instant gift vouchers after dining in participating restaurants. On the entertainment front, teens and young adults will get the chance to watch international stars  in action, while parents and their little ones will have so much fun this summer with a line-up of shows featuring beloved global characters such as Angry Birds, Alvin and the Chipmunks, and The Gruffalo. All DSS elements can be found online and through social media channels, allowing shoppers, teens, young adults, families and foodies the opportunity to plan how to ‘Own The Summer’ across the Emirate

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