Celebrating Emirati Culture… Meet Her Highness Sheikha Maytha Hasher Al Maktoum


Speaks with Her Highness Sheikha Maytha Hasher Al Maktoum, Founder of BeYou Boutique, who brings out the best of Emirati heritage in her own contemporary way.


I launched my first brand Cotton Candy out of my love for flip flops and the beach. My family has always been a driving force, they supported my ideas and were always welcome to anything new that I wanted to pursue. I am very inspired by my mom and dad, what they have been through, their experiences, and their advice. They are my biggest role models.


“I was always inspired by the trendiest concept store, Colette in Paris. It was my dream to have a multi-brand boutique. What pushed this dream further was the start of my own flip flop brand, Cotton Candy. I found it was difficult to get it into the market, so I was very determined to create something that would ease the process for other emerging designers. It is a platform for designers worldwide – overseas and regional. That is one main reason why we have recently expanded to our new space in Dar Al Wasl Mall in Jumeirah; we needed a bigger space.”


“Women are strongly encouraged and empowered by His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Vice President and Prime Minister of UAE, and Ruler of Dubai to pursue their dreams. We are provided with all tools, facilities, and education. This leaves no reason to not pursue your dream.”


“Dubai is unique because it is in the beginner stage. You can do things any way you want, there are no fixed rules. When you have a newer platform and space – you can fulfill what hasn’t been done before. Dubai is a hub and a wonderful and diverse mix of various styles and fashion brands.”

Previous Post
Next Post

Related Articles