With everyone aspiring to be more fit and healthy, innovations in the wellness sector are enabling all of us to enjoy opti8mal well-being. HEALTH meets with Rohit Bachani, Director and Co-Founder of Merlin Digital who discusses the brand’s latest new sports range of wearable technologies.
THE ROLE OF WEARABLE TECHNOLOGY IN HEALTH AND WELLNESS
We live in an age where technology has managed to position itself in most aspects of our lives. New wearable technologies give you instant and convenient statistics about your body, letting you personalize your health and fitness. Technology is now encouraging personal responsibility and self monitoring, helping create an awareness of how active you are. Simply speaking, technology is making fitness more interactive and engaging.
The products PROCAM
Merlin’s ProCam was designed and developed keeping in mind our on-themove customers who love to share their adventures with the world.
Featuring a Sony BIS CMOS sensor and Ultra HD recording in even the roughest and toughest environments, Merlin’s ProCam is the go-to 4K camera for adventures and sports. This simple yet
innovative 4K camera records and shoots images and videos in Ultra HD or 4K (4096 x 2160) resolution—that’s four times better than Full HD. This translates into clearer, sharper, and crisp images than what you see in today’s high-end televisions. You can use ProCam on a helmet, your bike’s handlebar, underwater, on drones as well as on selfie sticks. Moreover, its universal compatibility with drone gimbals makes it the perfect camera for highend aerial videography and photography.
WHY IT MATTERS TO FITNESS ENTHUSIASTS
Today, we have many people jumping on the fitness bandwagon. And recording your fitness journey has become just as much as an essential part as exercise itself. ProCam is the perfect photography and videography companion that not only withstands most rugged environments but also
EARPHONES
Our Sonic premium earphones cater to fitness enthusiasts as well as anyone who loves to listen to music while exercising, without having to worry about their earphones slipping or not working due to sweat. We have identified the need for a premium set of earphones that could be easily worn, that doesn’t get in your way while exercising, and that is sweat and water-resistant. It has a built-in microphone that can be used to answer phone calls as well. delivers exceptional imagery due to its high-quality and gyro-stabilized image sensor.
Not only does ProCam promote people to stay fit and explore the outdoors, but also to share their experiences with others.
Talking about Sonic, it has been proven that listening to music can immensely enhance your workout. Research indicates that listening to music distracts athletes from their ‘bodily awareness’ (pain). And a recent study found that not just listening, but controlling and creating music in time to one’s pace had an even more profound effect on perceived effort during a workout. Basically, working out with music tends to make you less aware of how much you exert, helping you push limits and train harder. And to keep up with such hard workout sessions, you need durable earphones that can keep up with you. Here’s where Sonic has it all right; with a wireless form factor and innovative design, Sonic never gets in your way of exercising while helping you reap all the
benefits of listening to music while working out.
