Acquiring responsibility for BOSE stand-alone stores and strengthening their strategic alliance
A pioneering lifestyle retailer, AZADEA Group, continues to make its mark in the region with exciting new partnerships with global brands across a spectrum of divisions. Strengthening its presence in the UAE, the company has signed with BOSE, adding to its diverse portfolio of leading lifestyle brands. Committed to innovation and invention, both BOSE and AZADEA Group have come together to provide their guests with a seamless and enhanced shopping experience.
Keeping customers at the core of their mission in providing the latest technology and accessories to complement their modern needs, the two groups are developing their existing relationship to create meaningful and enriching experiences for their customers. AZADEA Group will resell BOSE products through stand-alone Bose stores at The Dubai Mall, Mall of the Emirates, and all BOSE shop-in-shop across Virgin Megastores in the UAE.
Marwan Hert, President of the lifestyle division at AZADEA Group, looks forward to this new partnership. He states, “At AZADEA Group, our mission is to always bring new and innovative offerings to our customers. Our partnership with BOSE, a global leader in audio technology, is only a testimony of our continued commitment towards this mission. We are proud of this strategic alliance between AZADEA and BOSE and look forward to creating more exciting moments for our customers and bring more value to both organizations.”
Joe Fadous, Division Manager, MEA, at BOSE, has stated that, “We’re excited to build on the relationship with AZADEA Group which started a decade ago when they first started reselling Bose products. They’re a world-class retailer that shares our values and mission to create memorable experiences and unique one-of-a-kind products that are exclusive to BOSE.”
The brand has been part of Virgin Megastores for over ten years and will now, also move forward in a new direction as part of a strategic alliance with AZADEA Group whilst continuing to flourish under Virgin Megastores.
Recognized for its deep understanding of the region’s retail landscape, AZADEA Group has a proven record as a partner of choice for introducing best-in-class global retail concepts within the Middle East and Africa. In addition to physical stores, AZADEA Group also offers an unmatchable shopping experience online, with over 54 brands available at the touch of your fingertips, including BOSE products, on AZADEA’s e-commerce website azadea.com
About AZADEA Group
AZADEA Group is a premier lifestyle retail company in the Middle East and Africa. Since its inception in 1978, the Group has developed a substantial network of more than 600 retail stores representing 35+ leading international brand names in fashion and accessories, food and beverage, home furnishings, sporting goods, multimedia, and beauty & cosmetics. With over 10,000 employees, AZADEA Group operates across 13 countries, including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Kenya, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar, and United Arab Emirates, along with an online retail experience website www.azadea.com.
For more information about AZADEA Group, visit www.azadeagroupholding.com
About BOSE
Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology. Today, the company is driven by its founding principles, investing in long-term research to develop new technologies with real customer benefits. Bose innovations have spanned decades and industries, creating, and transforming categories in audio and beyond. Bose products for the home, in the car, on the go, and in public spaces have become iconic, changing the way people listen to music.
