THE OUTNET proves once again it is the ultimate destination for summer with the launch of Summer Mode on May 10th, 2017.
Summer Mode is a fully shoppable section on site that embraces the idea of turning summer on – whether that’s a summer of Relaxation, Exploration, or Party.
Summer Relaxation Mode is inspired by those lazy summer days spent lying in the park, sinking into a sun lounger, or taking refuge in the shade with a good book. It’s about embracing a carefree attitude, and the Mode will include off-duty essentials such as maxi dresses, beach-ready bikinis and tote bags.
Summer Exploration Mode focuses on a sense of adventure and discovery – whether at home or away – with easy-to-wear shorts, cross-body bags and activewear perfect for roaming any destination.
Summer Party Mode celebrates balmy nights spent outdoors, whether it’s cocktails on a rooftop or an alfresco dinner with friends. Key looks for Summer Party Mode include day-to-night jumpsuits, mini dresses and statement clutches.
THE OUTNET’s Summer Mode product offering will also include an exclusive capsule collection of floaty, signature embroidered tops and dresses by New York designer March 11, as well as the launch of a swimwear collection by Iris & Ink, THE OUTNET’s in-house label.
Additional designer highlights for the summer include a Lisa Marie Fernandez activewear and swimwear capsule, launching in July; embellished kaftans by Missoni; two exclusive styles by Tibi; the introduction of swimwear by Stella McCartney, Just Cavalli and La Perla; and perfect-for-summer accessories by Clare V and Paloma Barceló.
“Our summer shop speaks to our customer’s every shopping need. We have curated a designer edit that offers the best of the luxury market in one destination, as well as the addition of swimwear from our in-house brand Iris & Ink – a truly exciting moment for us. We know our customer loves to travel and this season’s designer product offering will not disappoint.” Shira Suyveke, EVP Chief Merchant
The three Summer Modes will also influence THE OUTNET’s editorial content, featuring key influencers and industry insiders who will share insights on how they spend the summer, with a focus on how to make the most of the summer months.
Complementing THE OUTNET’s Summer Mode will be curated Spotify playlists. Upon reaching the landing page, users will be served specially created playlists reflecting each of each three summer modes – allowing them to fully immerse themselves in the feeling of summer.
“Following the success of our first summer shop in 2016, we are excited to launch a refreshed approach for 2017 encapsulating three dedicated moods. With summer being one of the year’s biggest shopping occasions and knowing that our customer loves to shop by occasion, executing these three switchable modes will allow us to create the ultimate one-stop shop for her. Content has always been part of THE OUTNET’s DNA and something that we know really engages our customer, so this summer, we will use the newly launched content series to continue to inspire her.” Andres Sosa, EVP – Sales, Marketing & Creative
theoutnet.com/cr/the-summer-shop
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